Tata Cliq Luxury launches Black Friday Sale with Bollywood celebrity Farah Khan

26 November 2024, Mumbai

Premium fashion and lifestyle platform Tata Cliq Luxury has launched the Black Friday Sale campaign in partnership with Bollywood celebrity Farah Khan. To be rolled out across social media, the promotional campaign will engage shoppers with wit and humour while promoting its double-digit discounts.

Based on the theme of ‘expect the unexpected,’ the Black Friday sale will introduce never-before-seen offers on premium and luxury global and Indian brands across categories, says Gopal Asthana, CEO, Tata Cliq. It will offer surprise giveaways, unexpected price drops, etc.

Khan will feature in a video for Tata Cliq Luxury where she goes through classic celebrity tropes surrounding gatekeeping skincare, luxury shopping, and fitness with her signature comedic take. She will help promote the event as the perfect time to shop luxury labels for less.

Tata Cliq Luxury’s Black Friday Sale offers up to 50 per cent discount on select products until Dec 2, 2024. Launched on Instagram, the brand film showcases categories including apparel, beauty, accessories, footwear, home, jewelry, etc.

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