Tata Cliq rebrands with an exclusive focus on fashion and lifestyle
22 November 2024, Mumbai
A renowned e-commerce platform, Tata Cliq has rebranded itself as Tata Cliq Fashion. With this strategic move, the company has shifted from a general online marketplace to a specialised platform focused exclusively on fashion and lifestyle. Tata Cliq Fashion will now cater to categories such as apparel, footwear, watches, accessories, beauty, gadgets, and home products.
The rebranding includes a complete visual overhaul, with a new brand manifesto, updated packaging, and a refreshed app and web experience to reflect the focus on style and self-expression.
Gopal Asthana, CEO, Tata Cliq, explains, this strategic pivot aims to drive growth and strengthen the company’s position in the fashion category. By honing in on fashion and lifestyle, the company aims to make fashion a powerful medium for self-expression.
To enhance the shopping experience, Tata Cliq Fashion has introduced several new features, with more updates planned for the coming months. These updates include the addition of virtual try-on technology and hyper-personalisation, aimed at creating a more engaging and tailored shopping experience for users.
With this transformation, Tata Cliq Fashion seeks to position itself as a go-to destination for fashion-forward consumers looking for high-quality, curated products that align with their personal style and values.
