TBWA\India to manage Dixcy Scott’s creative portfolio

The creative portfolio of Dixcy Textiles’ brand Dixcy Scott will henceforth be managed by creative agency TBWA\India. A leader in the innerwear market, Dixcy Textiles provides high-quality products at competitive prices through brands like Dixcy Scott, Josh, Uno and Slimz. Its partnership with TBWA will help create a compelling identity and a voice the opinions of its customers, says Zoher Kapuswala, Head-Marketing.

With over 11,300 employees across 275 offices in 95 countries, TBWA creates disruptive ideas that involve brands in culture, giving them a larger share of the future. The company’s portfolio includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Its include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines.