Vananam launches ultra-luxury brand Giorvan

In a monumental stride towards reshaping the landscape of ultra-luxury fashion, Vananam has launched Giorvan, a brand set to redefine sophistication and style. Scheduled to debut by year's end, Giorvan embodies the seamless fusion of cultural richness and avant-garde fashion ingenuity.

Keshav Inani, Founder & CEO, Vananam, says, the brand revolutionises the luxury apparel realm by harmonising the opulent heritage of Karnataka’s famed textile hub, Guledgudd, with contemporary innovation. The nomenclature itself, a fusion of ‘Guledgudd’ and ‘Inani’, underscores this synthesis, marrying traditional artistry with the entrepreneurial ethos of the Inani lineage. Incorporating ‘Van’ from Vananam and ‘or’, meaning ‘and’ in Hindi, symbolises the ambitious amalgamation of time-honored traditions and modern advancements. Through Vananam, Inani channels profound familial expertise into a global, ultra-luxury brand committed to unparalleled quality and sophistication.

In alignment with the Prime Minister’s vision of propelling Indian brands onto the global stage, Giorvan emerges as a herald of ‘Make in India’ on an international platform. Crafted by the world’s foremost designers, the brand endeavors to showcase superior and innovative fabric technologies.

The introduction of Giorvan marks a monumental milestone in the sparse realm of Indian ultra-luxury brands. It promises to infuse a novel perspective into premium fashion categories, seamlessly blending traditional aesthetics with contemporary designs that resonate with both domestic and international clientele.