VIP Clothing launches sub-brands VIP and Frenchie on quick-commerce platform Blinkit

23 July, Mumbai 2025

India’s leading innerwear brand, VIP Clothing has partnered with Eternal Group-owned Blinkit to launch its flagship sub-brands, VIP and Frenchie, on the quick-commerce platform.

According to the reports, the brands will go live in Karnataka and NCR first, followed by Gujarat, West Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh in the coming days.

VIP Clothing's latest partnership marks yet another strategic milestone for the innerwear brand. Recently, the company collaborated with Swiggy Instamart and Zepto to make VIP and Frenchie ranges available to Indians within minutes across India.

Kanishk Pathare, Head – D2C, VIP Clothing says, teaming up with Blinkit will help the brandensure VIP and Frenchie styles reach customers within minutes. This is how the brand aims to reshape innerwear retail, keeping it fresh, relevant, and totally in sync with how India wants to shop today.

Kapil Pathare, Deputy Managing Director, VIP Clothing adds, 2025 has been the year of scaling operations for the company as it partnered with e-commerce platforms and quick-commerce platforms while exploring newer physical retail stores and markets. Its current strategies and future plans will ensure our availability to our consumers in every possible way.

A pioneer in the fashion industry for over 54 years, VIP Clothing is known for its commitment to quality and customer satisfaction. With a diverse portfolio of brands, the brand continues to innovate and set trends in the apparel market.

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