Yousta strengthens Rajasthan presence with new stores in Jaipur and Udaipur
22 July, Mumbai 2025
Reliance Retail's dynamic youth-centric fashion brand, Yousta is strengthening its presence in Rajasthan with the grand opening of new stores in Jaipur and Udaipur. These launches mark the brand's debut in both cities, building on its existing presence in the state, which began with its first store in Alwar.
Conveniently located near Haldi Ghati Gate in Pratap Nagar, and the Udaipur outlet at Blessing Tower on 100 Ft Road, Shobhagpura, these new stores offer Yousta's vibrant collection of apparel, footwear, and accessories to young shoppers. Both locations feature a diverse range of unisex collections, trend-led fashion, and popular character merchandise, all available at incredibly accessible price points starting from just ₹179.
Yousta's signature ‘weekly fashion drops’ every Thursday ensure customers always have access to the freshest styles and trends. The in-store experience is enhanced by innovative technology, including self-checkout counters, mobile charging stations, and interactive elements, designed to create a modern and convenient shopping environment. The brand also fosters community engagement through its customer influencer program, inviting young consumers to showcase their personal style and become part of the Yousta movement.
In line with its dedication to community involvement and sustainable practices, Yousta is committed to partnering with local non-profit organizations across Rajasthan. These collaborations will facilitate clothing donation drives and promote responsible fashion choices, reinforcing the brand's conscious living ethos.
Yousta continues its rapid expansion across India, with stores already established in numerous states, including Maharashtra, Karnataka, Andhra Pradesh, Telangana, Chhattisgarh, Kerala, Tamil Nadu, West Bengal, Uttar Pradesh, Madhya Pradesh, Jharkhand, Punjab, Uttarakhand, and Goa.
