Zyod partners with Fan Mania to launch global licensed merchandise in India
16 June, Mumbai 2025
Tech-enabled B2B apparel manufacturing company Zyod has entered the licensed merchandise segment through a strategic partnership with Fan Mania, a global licensing powerhouse with operations in Dubai, Dammam, Istanbul, and Mumbai.
This collaboration positions Zyod to bring exclusive licensed collections from leading global brands to the Indian market. Leveraging Fan Mania’s access to international IPs - including PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers the move is set to tap into India’s growing demand for pop culture-inspired apparel and lifestyle merchandise.
The partnership combines Fan Mania’s portfolio of iconic global IPs with Zyod’s agile design-to-delivery capabilities and extensive retail reach. It aims to bridge the gap between global brand availability and local demand, empowering Indian retailers with fresh, culturally relevant merchandise.
"Fashion today is storytelling, and licensed merchandise is where culture meets commerce," said Ankit Jaipuria, Co-Founder of Zyod. "This partnership enables us to respond to retail needs with speed, design innovation, and global relevance."
Ankit Shukla, VP - Business, Zyod, added, "By bringing high-quality global merchandise into the Indian ecosystem, we’re empowering retailers to lead in a culture-first marketplace."
Fan Mania Co-founder and CEO Nitin Jaggi noted, "India’s appetite for pop culture is exploding. Zyod’s market insight and supply chain efficiency make them the right partner to scale our brand portfolio in this dynamic landscape."
Akshay Gehi, Co-Founder and Partner at Fan Mania, emphasized the shared vision, adding, "Together, we aim to deliver beloved global IPs to Indian consumers through timely, trend-aligned collections."
The partnership is expected to redefine India’s branded merchandise landscape with high-margin, aspirational offerings tailored to a rapidly evolving retail environment.
