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Techno Sportswear raises Rs 208 crore in first fund-raising initiative

In its first fund raising initiative, performance wear manufacturer, Techno Sportwear raised funds worth Rs 208 crore from its investment fund A91 Partners.

Techno Sportswear manufactures performance wear for the masses and markets it under the brand name Technosport. The company started its operations in 2007 with a small office having five employees. It commissioned a modern factory five years ago at Tiruppur in Tamil Nadu.

The brand Technosport was launched by the company, led by Sunil Jhunjhunwala, Promoter in 2020-21 in South Africa and UAE. The fundraise transaction was supervised by Advay Capital Advisors.

Founded by former Sequoia Capital India, Sequioa Capital India (now Peak XV Partners), A91 Partners’ partners Abhay Pandey, VT Bharadwaj and Gautam Mago, focuses on investing in companies across technology, consumer and financial services.
According to the company’s website, it has over 500 employees and makes 12 million garments a year.

Techno Sportswear, A91 Partners and Advay Capital had not responded to mails as at the press time.
Founded in 2018, the homegrown A91 has backed companies like Digit Insurance, HealthKart, Blue Tokai Coffee, and Paper Boat, etc.

Techno Sportswear raises Rs 208 crore in first fund-raising initiative

Go Colors launches new range to meet activewear demands in India

Venturing into the activewear market, Go Colors, the clothing brand of Go Fashion has launched a new apparel range named ‘Go Active.’

Featuring women’s apparel specifically designed for comfortable workouts, the collection is available on the direct-to-consumer e-commerce store of Go Colors.’ It includes leggings, shirts, and joggers designed for activities such as yoga, cross-fit, and running. Available in a variety of colors, the range aims to meet the growing demand for activewear and athleisure options in India.

In addition to expanding its product selection, Go Colors is also broadening its retail footprint both within India and internationally. The brand recently signed a franchise agreement with the Middle East-based retail giant Apparel Group to extend its reach in Gulf Cooperation Council countries over the next five years. The expansion plan includes launching offline sales points and building a strong e-commerce presence in the region.

Go Colors launches new range to meet activewear demands in India

High Street Essentials secures Rs 50 crore to expand wedding wear range

Parent company of brands like Indya and FabAlley, High Street Essentials has secured Rs 50 crore ($6 million) in its latest funding round through a mix of equity and debt. Led by Sangita Jindal, Chairperson, JSW Foundation, the funding round was attended by SRF Group’s family offices, Cyient’s executive vice chairman and MD Krishna Bodanapu, and Pure Home + Living’s MD and CEO Timothy Sarna.

The newly acquired funds will be used to expand the brand’s luxury occasion-wear range, ‘Weddings By Indya,’ and strengthen its presence in the occasion and wedding wear market.

Established in 2012, High Street Essentials operates as a direct-to-consumer omnichannel fashion company, offering affordable western and ethnic-fusion apparel under its FabAlley and Indya brands.

According to Indya, the fresh capital injection would aid in expanding its footprint in both the Indian and global markets. The company, which counts Elevation Capital, India Quotient, and Dominor Investment Holding among its backers, has raised over $18 million to date.

The investment is expected to significantly enhance ‘Weddings By Indya,’ positioning it strongly within the $15 billion wedding wear market, much of which remains unorganised. Shivani Poddar and Anurag Murali, Co-founders, emphasised the substantial opportunity to establish a dominant presence in this sector.

Indya has partnered with notable Indian designers such as Rohit Gandhi, Rahul Khanna, Varun Bahl, Ashish N Soni, and Nikhil Thampi to cater to the booming wedding dress market in India. The brand's products are available through 12 exclusive brand stores in cities like New Delhi, Bengaluru, Chennai, Bhubaneswar, Indore, and Ahmedabad, as well as through its website and various online marketplaces.

High Street Essentials secures Rs 50 crore to expand wedding wear range

Go Fashions (India) partners Apparel Group for expansion in the UAE and Saudi Arabia

The parent company of the womenswear brand Go Colors, Go Fashions (India) has teamed up with the global retail giant Apparel Group to expand its presence in the UAE and Saudi Arabia over the next five years. The two companies have entered into a strategic franchise agreement to offer a diverse range of high-quality women's fashion products to customers in the GCC region.
Effective from May 14, 2024, the agreement will run until May 14, 2029. The agreement empowers Apparel Group to launch 13 new Go Colors stores across Saudi Arabia and the UAE.
Renowned for its vibrant bottom wear collection including leggings, trousers, palazzos, etc, Go Colors retails its products through its e-commerce store and various outlets across India.
The brand recently introduced a new range of Ikat textile bottom wear featuring colors such as pink and blue. Designed for relaxed summer days, the range enhances the brand's diverse offerings.

Go Fashions (India) partners Apparel Group for expansion in the UAE and Saudi Arabia

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