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Apparel 5/03/24

Punit Bulana unveils Spring Summer 24 collection ‘Modern Jaipur’

Renowned designer Punit Balana recently unveiled his Spring Summer 24 collection, titled ‘Modern Jaipur,’ which captures the vibrancy and regality of his hometown. Drawing inspiration from a lively polo match in Jaipur, the collection beautifully intertwines the essence of the city, reflecting high society life with royals and aristocrats.

Incorporating signature colors, Masoom Gulabi and Moonga, into the collection, Bulana imprints his vision of Jaipur's life onto his designs. The palette's softness and bold prints create a perfect fusion of Modern Jaipur aesthetics. Collaborating with creators like Ankush Bahuguna and Sahiba Bali for the campaign, the collection showcases the talent behind the lens.

According to Bulana, the ‘Modern Jaipur Collection’ celebrates the timeless elegance and vibrant spirit of the city of Jaipur.

The collection pays homage to the city's rich past while embracing the contemporary spirit of today's society, confidently making a statement.

Apparel 5/03/24

Punit Bulana unveils Spring Summer 24 collection ‘Modern Jaipur’

The booming world of women's apparel, a market driven by trends and transformation

05 March 2024, Mumbai

The global women's apparel market is projected to at a Compound Annual Growth Rate (CAGR) of 4 per cent from 2023 to 2033. This translates to a significant increase in market value, rising from an estimated $863 billion in 2023 to a projected $1,280 billion by the end of 2033, according to a market research report by Fact.MR [1].
This growth reflects the dynamic and ever-evolving nature of the women's apparel industry, constantly adapting to changing consumer preferences, evolving fashion trends, and various socio-economic factors. Experts too acknowledge the positive outlook for the women's apparel market. As Barbara Larson, a fashion industry analyst says: "The increasing focus on self-expression and individuality is driving the demand for a wider variety of clothing options. Brands that can cater to these diverse needs and preferences will be well-positioned to succeed in the market."
Growth Boosters: Rising income, shifting fashion trends
Rising disposable income: As economies around the world continue to develop, women are increasingly acquiring greater purchasing power, leading to increased spending on clothing and personal appearance.
Growing female workforce participation: The global female workforce is expanding, and women are seeking professional attire that reflects their confidence and authority.
Shifting fashion trends: The rise of fast fashion, coupled with greater access to diverse styles through e-commerce platforms, allows women to experiment with fashion trends more readily, contributing to increased demand. Women are becoming increasingly conscious of their personal style and expressing themselves through diverse and unique clothing choices. This demand for variety and personalization is driving the growth of the women's apparel market.
Growing awareness of body positivity: The growing body positivity movement is fostering a wider range of clothing options catering to diverse body shapes and sizes, further expanding the market reach.
India, a key player
India plays a significant role in the global women's apparel market, boasting the sixth-largest market position in 2020 and witnessing domestic sales exceeding Rs 1 billion in 2021. As per Mordor Intelligence the Indian women's apparel market is estimated at Rs 1.4 trillion ($18.3 billion) in 2023 and is expected to reach Rs 2.3 trillion ($30 billion) by 2028, at a CAGR of 10.2 per cent.
This growth is driven by factors like rising disposable incomes. As India's economy flourishes, women have more purchasing power, allowing them to invest in diverse apparel choices. Growing urban population has lead to a higher demand for trendy and fashionable clothing. Moreover Indian women are becoming increasingly fashion-conscious and are seeking clothing that reflects their unique style and personality. Indian women's clothing choices are also influenced by a blend of traditional and modern styles, with a strong emphasis on comfort, affordability, and cultural significance. The rise of e-commerce platforms like Myntra, Nykaa Fashion, and Ajio has significantly transformed the way Indian women shop for apparel, offering convenience, wider selection, and competitive prices.
Growth impediments and way forward
While the future is bright, the women's apparel market also faces challenges. Intense competition is one of them. The market is saturated with established brands and emerging players, leading to fierce competition for market share. With consumers increasingly concerned about the ethical and environmental impact of the clothing they purchase, this puts pressure on brands to adopt sustainable practices. Global economic uncertainties also impact consumer spending power, posing a potential threat to market growth.
Despite these challenges, the women's apparel market also presents exciting opportunities as the Fact.MR study outlines. Technological advancements in areas like artificial intelligence and virtual reality can enhance the shopping experience and personalize product recommendations.
Catering to individual needs and preferences through personalized product offerings and customization options can create a competitive edge for brands. What’s more embracing sustainable practices and ethical sourcing can resonate with environmentally conscious consumers and build brand loyalty. Also, online shopping platforms like Myntra and Flipkart are revolutionizing the market, offering wider product selections and convenience for consumers.
To sum up, the global women's apparel market is a dynamic and ever-evolving space. By understanding the key trends, challenges, and future prospects, brands can adapt their strategies, embrace innovation, and cater to the evolving needs of fashion-conscious consumers around the world.

Apparel 5/03/24

Adidas sets new benchmark with a ‘Home Of Sport’ concept store in Mumbai

Setting a new benchmark in retail innovation, renowned athletic apparel and footwear brand, Adidas introduced its innovative Home Of Sport concept store on the Linking Road in Mumbai.

Spanning 6,307 sq ft across four floors, the stand-alone store embodies the essence of Mumbai's vibrant culture and energy. Its design integrates the elements of the city's rich cultural tapestry by featuring handcrafted carpets inspired by Paithani art and visuals paying homage to India's beloved sport, cricket.

The Home Of Sport store introduces the concept of a 'run lab,' a pioneering initiative in India aimed at assisting consumers in discovering their perfect pair of running shoes.

Furthermore, the store features a 'made for you' zone, inviting customers to engage in co-creation experiences with local artists and the store team, fostering a sense of personalisation and community.

Dedicated to catering to the diverse needs of its clientele, the store boasts an exclusive women's category, underscoring Adidas's commitment to inclusivity and diversity. Moreover, patrons can explore the Adidas Originals shop-in-shop, dedicated to offering lifestyle, fashion, and heritage products. Notably, the store also hosts the first Y-3 shop-in-shop in Mumbai, further enriching the retail landscape with its avant-garde offerings.

Adidas first entered into India through license agreement with the footwear brand Bata in 1989. Subsequently, in 1996, the brand re-entered India via a joint venture with Magnum International Trading Company. Over the years, it has continued to expand its presence, culminating in the approval from the Indian Government in 2016 to establish 100 per cent foreign-owned stores in the country.

This latest endeavor follows the unveiling of Adidas's flagship store in India, located at Connaught Place, Delhi, in 2021. Founded in 1949 by Adolf Dassler, Adidas has cemented its status as a global leader in athleisure and sports apparel, with Adidas Originals embodying its dedication to innovation, style, and heritage.

Apparel 1/03/24

Adidas sets new benchmark with a ‘Home Of Sport’ concept store in Mumbai

Kazo unveils new Spring/Summer 2024 collection with Janhvi Kapoor

24 February 2024, Mumbai

Kazo has unveiled its highly anticipated Spring/Summer 2024 collection, Kazo 2.0, with Bollywood actress Janhvi Kapoor as its muse. This collaboration not only showcases the brand's versatility but also epitomizes empowerment and individuality.

The collection boasts a vibrant yet sophisticated color palette, evoking romance and elegance. Featuring a wide range of printed co-ord sets, chic shirts, statement blazers, floral tops, trendy trousers, and captivating dresses, Kazo 2.0 offers a blend of comfort and style. Kapoor's allure effortlessly permeates through each piece, offering versatile styling options for various occasions, be it social gatherings, basking under the summer sun, or commanding attention in corporate settings.

Divya Aggarwal, Creative Director, Kazo, affirms, the collection embodies diverse styles and elevated fashion, seamlessly integrating work, social, and glamour aesthetics. Departing from its traditional party-centric focus, Kazo 2.0 extends an inclusive invitation to embrace elevated clothing. The collection resonates with Kapoor’s personal style, reflecting empowerment, comfort, and readiness to shine on any occasion.

In line with its commitment to sustainability, the collection incorporates BCI cotton and a variety of natural fabrics such as linen, viscose, cotton gauze, blended linen, and textured dobbies. Kazo has meticulously crafted each piece to ensure that every woman experiences the perfect fusion of confidence and comfort.

With this collaboration, Kazo aims to engage its diverse customer base, offering a blend of superior craftsmanship, eco-conscious elements, and timeless elegance.

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Apparel 24/02/24

Kazo unveils new Spring/Summer 2024 collection with Janhvi Kapoor

Chkokko registers surge in monthly revenue in December 2023

An Indian direct-to-consumer (D2C) athleisure brand, Chkokko has rapidly ascended to prominence in the market, boasting a monthly revenue surge to 7.2 crore in December 2023.

Additionally, the brand celebrated its 3,500,000th customer milestone and amassed a loyal following of 100,000 on Indatagra.

Founded by the Sabharwal family in 2018, Chkokko has distinguished itself by prioritising inclusivity, affordability, and quality. These core values have not only carved a niche for the brand but have also set new benchmarks within the industry.

By focusing on offering high-quality activewear at affordable prices, Chkokko has made fitness and fashion accessible to a diverse clientele. Chkokko's success can be attributed to its commitment to innovation and expansion. The brand's dedication to in-house design and development has resulted in a versatile product portfolio, ranging from exercise shorts suitable for casual wear to comfortable travel and loungewear combinations. With sizes available up to 5XL, Chkokko ensures that its products cater to customers of all shapes and sizes.

Utilising premium materials such as dry-fit cotton and lycra, Chkokko prioritises both style and functionality in its offerings, encouraging an active lifestyle among its customer base. As the brand continues to grow, it remains steadfast in its mission to empower individuals to explore their personal style while embracing an active lifestyle.

Apparel 2/03/24

Spykar outlines expansion plans for FY’25

Denim and apparel brand Spykar has outlined ambitious expansion plans for FY’25, set to commence in April. The company aims to inaugurate 40 new brick-and-mortar stores with a strategic focus on franchise launches across India.

The brand intends to strategically locate these stores across the nation to maximise the brand’s reach and accessibility to customers, says Sanjay Vakharia, CEO.

These announcements were made on the sidelines of a panel discussion organised by the Clothing Manufacturer’s Association of India at Bharat Tex 2024.

Previously, Spykar had disclosed its intentions to strengthen its presence in Tier II and III cities, responding to the escalating demand for branded apparel in non-metro areas. The brand adopts an omni-channel retail strategy, supplementing its brick-and-mortar stores with a direct-to-customer e-commerce platform.

According to its website, Spykar boasts over 2,250 points of sale, inclusive of more than 300 exclusive brand outlets. Since its inception in 1992, Spykar has been a part of the Metdist Group, a business entity promoted by the Bagri family since 2014.

Apparel 29/02/24

Spykar outlines expansion plans for FY’25

Reliance Retail-led label Yousta launches new store in Surat

24 February 2024, Mumbai

Reliance Retail's youth-oriented fashion label, Yousta, has made its debut in the retail market of Surat, Gujarat, with the aim to captivate the fashion-conscious demographic with its trendy merchandise.

Situated within the Reliance mall in Udhna, the newly unveiled store in Surat showcases a diverse array of trendy outfits, unisex apparel, and character-themed merchandise, along with weekly fashion releases through its distinct "Starring Now" collection. Complementing its fashionable offerings, the store provides a contemporary shopping experience enhanced by technology, featuring QR codes for effortless information retrieval, self-service checkout counters for speedy transactions, and charging stations for electronic devices.

Yousta has been steadily expanding its footprint across different regions, with a particular focus on Gujarat, offering chic and affordable fashion tailored to the tastes of the younger generation.

Since its establishment in August 2023, Yousta has rapidly gained traction as a premier destination for budget-friendly shopping, addressing the ever-evolving preferences of youthful consumers. With its stylish garments priced below Rs 999, and the majority falling below Rs 499, Yousta is dedicated to democratizing fashion accessibility.

Demonstrating its commitment to community involvement, the Surat branch of Yousta has partnered with a non-profit organisation, allowing customers to donate old clothing items, thus supporting community initiatives and promoting sustainable practices.

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Apparel 24/02/24

Reliance Retail-led label Yousta launches new store in Surat

Puma India teams up with influential women for WPL campaign

Puma India has joined forces with a diverse group of influential women including actor Kareena Kapoor Khan, Vineeta Singh, Co-founder, Sugar Cosmetics, boxing champion MC Mary Kom, fashion designer Masaba Gupta, and news anchor Faye D’Souza for their Women’s Premier League (WPL) campaign.

The collaboration aims to elevate the profile of women's cricket in India, with plans to release a digital film featuring these five prominent figures to expand the female fan base for the sport.

Karthik Balagopalan, Managing Director, Puma India, expressed the brand's commitment to break gender biases and support women's sports. He believes, the collaboration will help reshape the narrative, enhance fan engagement, and inspire future generations of female athletes.

Kareena Kapoor Khan emphasised the untapped potential of female athletes in India and commended Puma's initiative in promoting women's cricket. The campaign is a significant step towards giving female athletes the recognition they deserve, she said.

As part of the campaign, the five women will attend a Women’s Premier League (WPL) match between Delhi Capitals and Royal Challengers Bangalore in New Delhi on March 10, further showcasing their support for women's cricket.

Apparel 1/03/24

Puma India teams up with influential women for WPL campaign

Accord industry status to the retail sector, urges CMAI

28 February 2024, Mumbai

The Clothing Manufacturers Association of India (CMAI) has urged the government to accord industry status to the retail sector, emphasising the need for streamlining the foreign direct investment (FDI) policies particularly in single-brand retail.

Discussions at a closed-door meeting attended by top retailers such as Aditya Birla Fashion and Retail, Bestseller, Biba, TCNS Clothing, Shoppers Stop, and government representatives including Rohit Kansal from the Ministry of Textiles, centered around the potential and challenges of the retail industry in India.

Spotlight

Rahul Mehta, Chief Mentor, CMAI, highlighted, there is a unanimous desire among stakeholders for the retail sector to be recognised as an industry. Currently subject to varying state regulations, It is important for the central government to standardise policies and decision-making processes, he added. The retail industry needs to be treated on par with manufacturing industries, enabling more cohesive policymaking and support mechanisms, he added further

The meeting also raised concerns over the complexities surrounding FDI regulations, particularly for single-brand retailers operating multiple brands. The cumbersome process of obtaining licenses and establishing multiple entities was identified as a barrier to foreign retailers seeking to enter the Indian market.

CONTEXTUAL

In response to these challenges, CMAI said, it intends to submit a white paper to the government outlining industry obstacles and proposing measures to enhance the ease of doing business for retailers. Additionally, the association advocated the establishment of a retail upgradation fund to support the expansion of small brands' into smaller towns and cities.

iNTERESTING DATA-POINT

Deloitte's 2023 report estimates, valued at $930 billion in 2022, India’s retail market is projected to grow to $1,930 billion by 2030. Against this backdrop, the call for industry status and policy reform underscores the sector's pivotal role in India's economic landscape.

Apparel 28/02/24

Ritu Kumar teams up with Wed Me Good for a bridal fashion event

24 February 2024, Mumbai

Esteemed luxury traditional and occasion wear brand, Ritu Kumar joined forces with the weddings business Wed Me Good to orchestrate a captivating bridal fashion event in the heart of Mumbai. This exclusive affair boasted an interactive session featuring the renowned celebrity makeup artist Namrata Soni.

Dubbed as 'Bespoke Bridal Affair,' Ritu Kumar's event served as a platform to unveil the brand's latest collection of lehengas and sarees tailored for the spring wedding season. The event not only showcased timeless classics such as red and ivory lehengas but also introduced ornate overcoats in rich jewel tones and dazzling gowns.

The event was a testament to Kumar's commitment to curating unforgettable experiences for soon-to-be brides in Mumbai, the company stated. The highlight of the event was the exclusive bridal makeup masterclass conducted by the illustrious Namrata Soni.

Founded by the visionary designer Ritu Kumar, the eponymous label stands as one of India's oldest design houses. With a workforce exceeding 800 employees and a network of over 50 stores spanning across the nation, Ritu Kumar's empire comprises three distinct brands: 'Ritu Kumar', 'Label Ritu Kumar', and the esteemed bridal couture line, 'Ri'.

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Apparel 24/02/24

Ritu Kumar teams up with Wed Me Good for a bridal fashion event

Apparel Group opens shop-in-shop for Beverly Hills Polo Club

In a strategic move, Apparel Group India has partnered with the renowned department store chain Shoppers Stop to open the first India shop-in-shop for Beverly Hills Polo Club.

Situated within Mumbai's bustling R City Mall, this collaboration showcases an extensive array of men's smart casual wear.

The newly unveiled open-plan shop-in-shop debuts with Beverly Hills Polo Club's vibrant spring collection. The collection offers a curated range of button-down shirts, lively polo shirts, graphic t-shirts, and a dedicated denim section.

Located in Ghatkoparm, Mumbai, R City Mall stands as a prominent hub housing a diverse array of both Indian and international fashion and lifestyle brands. Notable names such as Aldo, H&M, Vero Moda, Reliance Jewels, Jaypore, and Miniso contribute to the mall's vibrant retail landscape.

Headquartered in Mumbai, Apparel Group is a prominent UAE-based fashion and lifestyle conglomerate. The group showcases a portfolio of renowned brands including Charles & Keith, Aldo, Skechers, Inglot Cosmetics, and Tommy Hilfiger in the Indian market. With a vast network spanning over 2,025 retail outlets across 80 brands, the conglomerate boasts a global workforce exceeding 20,000 individuals.

Apparel 1/03/24

Apparel Group opens shop-in-shop for Beverly Hills Polo Club

Skechers named official kit provider for Mumbai Indians

Marking the brand’s foray into the world of cricket, Skechers has been named as the official kit provider for the Mumbai Indians, a prominent team in the Indian Premier League.

As part of this exciting venture, Skechers India has undertaken the task of manufacturing the official playing kits for both the men's and women's teams of the Mumbai Indians. The brand has launched exclusive jerseys crafted by renowned fashion designer Monisha Jaisingh for the women's team, adding a touch of elegance and style to the players' attire.

The design of the jerseys is inspired by peacock as a symbol of strength and pridce, says designer Monisha Jaisingh. The vibrant blues representing the peacock's feathers, complemented by coral-peach tones inspired by its stem, and the gradient pattern resembling its majestic spread, all contribute to a design exuding fierceness and beauty, she adds.

Rahul Vira, CEO, Skechers Asia affirms, the fusion of Mumbai Indians' winning spirit, Jaisingh's design expertise, and Skechers' dedication to performance and comfort will redefine on-field style besides creating memorable moments for players and fans alike.

Widely available across India, Skechers' products can be accessed through its e-commerce platform, retail outlets, and various third-party retailers nationwide.

Apparel 26/02/24

Skechers named official kit provider for Mumbai Indians

The Souled Store debuts into Kerala with a store in Kozhikode

24 February 2024, Mumbai

Renowned for its fusion of streetwear and licensed merchandise, The Souled Store has marked its inaugural entry into Kerala's retail landscape with the inauguration of its first brick-and-mortar outlet in Calicut, also known as Kozhikode. Nestled within the bustling precincts of Gokulam Galleria Mall, this strategic move underscores the brand's commitment to expanding its footprint in the southern region of India.

The storefront boasts a striking bright red façade adorned with the iconic, illuminated brand logo, featuring The Souled Store's signature ghost-like mascot. Stepping inside, patrons are greeted by a vibrant, contemporary ambiance, accentuated by the brand's extensive array of character goods and official apparel merchandise tastefully on display.

Originating from Mumbai, The Souled Store has carved a niche for itself, catering to avid enthusiasts through its direct-to-customer e-commerce platform and a network of over 22 brick-and-mortar outlets across various cities, including Mohali, Bengaluru, Chennai, and Mumbai. Since its inception in 2013, the brand has remained steadfast in its dedication to offering a diverse range of apparel featuring beloved characters from an array of franchises, encompassing the enchanting world of Harry Potter, the iconic Power Puff Girls, as well as the illustrious Marvel, DC, and Disney universes, among others.

With its foray into the vibrant retail landscape of Kerala, The Souled Store endeavors to captivate the hearts of aficionados, offering a captivating fusion of pop culture-inspired fashion and licensed merchandise. Through its distinctive blend of creativity, innovation, and unwavering passion, the brand continues to redefine the contours of contemporary streetwear, establishing itself as a quintessential destination for discerning consumers across the nation.

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Apparel 24/02/24