Anita Dongre collaborates with Barbie for a special Diwali doll

Indian designer Anita Dongre has collaborated with world renowned toy brand Barbie to design a special doll for the Diwali season, one of the India’s most significant celebrations.
Highlighting the rich cultural heritage of India, the ‘Diwali Barbie’ doll is dressed in a Moonlight Bloom set, featuring a traditional choli top, a flower adorned Koti vest and a lehenga skirt embellished with floral motifs like dahlias, jasmine, and lotus flowers. The doll also adorns traditional Indian accessories such as golden bangles, glittering earrings and a bindi with its packaging further enhancing the Diwali spirit.
Expressing her admiration for Barbie as a fashion icon, Dongre notes, representing fearlessness, ambition, and aspiration, the toy brand empowers women to follow their dreams. Designing a doll for this label was a meaningful experience, as both brands share a common vision to encourage women to celebrate their individuality and heritage, she emphasises.
Krista Berger, Senior Vice President - Barbie and Global Head –Dolls, Mattel, explains, much like Barbie herself, Dongre’s label also stands as a symbol of women’s empowerment and representation. Focusing on the upcoming Diwali season, Barbie’s collaboration with Dongre, aligns perfectly with the brand’s mission to promote a multidimensional view of beauty and fashion.
A major fashion powerhouse from India, Dongre is known for her brand’s ethos of ‘Fashion for Good Rooted In Rajasthan.’ Her designs blend traditional Indian craftsmanship with contemporary aesthetics, drawing inspiration from Rajasthan’s vibrant and colorful culture.