Arrow evolves brand identity with expansion into non-formal categories
A long-established leader in men's formal wear since 1851, Arrow is evolving its brand identity by expanding into non-formal categories, transforming from a primarily formal wear brand to a comprehensive lifestyle brand catering to diverse menswear needs.
Arrow's heritage is built on pioneering innovations, including the detachable collar, smart shirts, and anti-odor technology. This commitment to innovation continues with flagship products like the Auto-Press shirt, a wrinkle-free, non-iron shirt known for its performance and convenience.
The brand’s recently introduced Auto-Press Flex shirt combines wrinkle-free technology with stretch, overcoming the technical challenge of integrating stretch into high-temperature baking processes, explains AnandAiyer, CEO. Arrow also offers trousers with the Auto Flex waistband for enhanced comfort and flexibility, and its Auto-Press 4.0 shirts represent the next generation of wrinkle-free technology.
While maintaining its dominance in formal wear, Arrow continues to also focus on menswear/ Currently, the brand does not plan to expand into women's or children's wear, states Aiyer Arrow's extensive distribution network includes exclusive brand outlets, department stores, multi-brand outlets, and thousands of touchpoints nationwide, ensuring omnichannel accessibility while maintaining a premium brand image.
Committed to consistent growth, Arrow plans to open 20 to 30 new stores annually. The brand plans to accelerate its expansion by opening over 40 new stores next year, adds Aiyer. This strategic growth and innovation will solidify Arrow's position as a leading menswear lifestyle brand.
