Azorte releases new ad campaign with actors Khushi Kapoor and Vedang Raina

Reliance Retail's fashion and lifestyle brand, Azorte, has released a new ad campaign titled, ‘Your Safe Space,’ featuring actors Khushi Kapoor and Vedang Raina.

A brainchild of FCB Ulka, this campaign is set to be launched across all major channels including social media, TV, billboards, streaming platforms, and in-store events.

According to Nitin Sehgal, CEO, Azarto, through this campaign, the brand conveys the message of giving the Gen Z a place where they can truly be themselves. The brand also aims to leverage this campaign to position Azorte as go-to brand for trendy, high-street fashion.

Dhaval Doshi, Head-Marketing, adds the campaign aims to capture the real, everyday vibe of self-expression. The campaign aims to help consumers acknowledge that life is messy, with all sorts of mixed-up emotions. It's okay to change their mind; it's part of growing, not something to be ashamed of.

Launched in 2022,  Azorte specifically targets Gen Z shoppers who believe in staying abreast of the latest global fashion trends. Besides their physical stores, the brand also retails its products online through Ajio, Reliance's multi-brand e-commerce site.