Brands-To-Retail Affichages : 1766

Barcelona triples stores, targets small towns

Brands-To-Retail Affichages : 1766
Barcelona
Brands-To-Retail Affichages : 1766

16 June 2023, Mumbai

Barcelona, a men's fashion brand based in Ahmedabad, plans to expand its store count to over 400 this year. With 130 stores and a B2B app, Barcelona aims to onboard 100,000 more retailers.

Aiming to capture the rising demand in Tier 2 and 3 cities

The brand focuses on providing value and affordable fashion in smaller cities, introducing family stores, and collaborating with Khadim and XYXX. India's apparel market is growing, with a shift towards branded clothing.

Venture into new segments

Barcelona aims to leverage social media and Sonu Sood's ambassadorship to capture the demand, while its IPO enhances marketing and creates a large network of apparel shops.

The brand aims to meet the market gap for premium garments at revolutionary prices.

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