05 September 2022, Mumbai:
Flipkart is India’s homegrown e-commerce marketplace. Bebe is an American fashion brand.
Customers can choose from a range of chic styles across apparel and accessories. The Bebe selection includes tops, dresses, hats, co-ord sets, denim, sleepwear, activewear, and lingerie.
Flipkart works closely with a growing number of national, international, and regionally-renowned fashion brands and sellers in different ways. This includes identifying opportunities to connect them with consumers across India through the online marketplace, leveraging the power of technology, scaling their presence, and diversifying existing product portfolios.
With the introduction of Bebe on its platform, Flipkart is also gearing up for several exciting launches lined up for customers this festive season. Flipkart would enable Bebe to reach out to a new set of shoppers through Flipkart’s reach in smaller towns and cities in the country. This launch aligns with Flipkart’s priority to continuously expand its fashion portfolio and make the latest trends accessible to fashion-seekers across the country.
The past two years have witnessed a tremendous shift in consumer preferences when it comes to fashion, as it deepens to new niche categories such as athleisure. People across India, from metros to rural regions, are seeking to upgrade their wardrobes for the festive season.
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