Being Human Clothing bags five awards at India Fashion Forum 2024

A brand established under the charitable trust led by Bollywood actor Salman Khan, Being Human Clothing swept up five prestigious awards at the India Fashion Forum 2024 held in Bengaluru on February 21-22, 2024.

The brand clinched the Alizeh award in the apparel category, acknowledging its exceptional marketing and promotional endeavors. Its celebrity-backed campaigns, multimedia initiatives focusing on lifestyle, and impactful social cause campaigns received accolades for their effectiveness.

Furthermore, Being Human Clothing was honored as the ‘Most Admired Brand for Diversity and Inclusivity.’ It also received recognition for the ‘Most admired ESG Initiative of the Year,’ highlighting its commitment to environmental, social, and governance principles.

Founded in 2012, Being Human Clothing operates with the aim of advancing the objectives of 'Being Human – The Salman Khan Foundation,' which focuses on education and healthcare initiatives for underserved populations in India.

The brand has a robust retail presence, boasting over 94 exclusive brand outlets, more than 400 MBOs, over 200 shop-in-shop formats, and a significant presence in online marketplaces.

The India Fashion Forum 2024 celebrated numerous industry leaders for their remarkable performance and innovative strategies. Notable awardees include Rare Rabbit and Tommy Hilfiger in men’s western wear, AND and Vero Moda in women’s western wear, and Mini Klub and United Colors of Benetton in kidswear.

The event highlighted brands that excelled in marketing, promotions, innovation, and retail expansion. Masaba Gupta for John Jacobs and Forum + BOF PNG Slide were among the individuals and brands recognised for their impactful contributions.