ETUDE: Your Path to Playful Beauty

15 September 2023, Mumbai

About Brand

Founded in 1985, ETUDE, K-Beauty's leading brand, fulfills women's dreams of transformation, bringing out their inner princesses with adorable, girly charm.

Spreading Beauty Across Asia

Since its 2007 debut in Thailand, ETUDE has expanded its influence across Asia, captivating hearts in Japan, Hong Kong, and India with its playful makeup culture.

The Artistry of "Étude" Inspired by Chopin's "études," ETUDE embodies the spirit of artistic training, making makeup easy, playful, and fun for beginners.

Global Reach

With over 600 stores in Korea and 200+ overseas, ETUDE maintains a strong presence in the Korean cosmetic market, promoting "make-up play" as a K-Beauty evangelist.

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