Hardik Pandya teams up with Van Heusen Innerwear in dynamic campaign

06 October 2023, Mumbai

Van Heusen Innerwear, a prominent player in the mid-premium innerwear industry, has unveiled its latest advertising campaign featuring cricket sensation Hardik Pandya.

Super-exciting

This collaboration marks the inception of an exciting partnership between one of India's leading innerwear brands and an iconic sports figure.

Van Heusen Innerwear, a part of Aditya Birla Fashion and Retail Limited (ABFRL), is at the forefront of India's fashion and apparel industry.

In this cutting-edge advertisement, viewers witness Hardik Pandya sporting the Van Heusen Air Series Innerwear in a captivating narrative.

The film portrays the journey of a contemplative cricketer undergoing rigorous training in a virtual reality simulator.

Differentiabilty

Hardik faces a test of both physical and psychological resilience, excelling under pressure, thanks to the lightweight and adaptable Van Heusen Air Series innerwear. The campaign skillfully highlights the unique features of the collection, concluding with Hardik seemingly levitating in innerwear that is "as light as AIR."

The Van Heusen Innerwear Air Series campaign will gain wide exposure through an extensive media mix, including YouTube, Hotstar, Inshorts, ESPN Cricinfo, and on-ground activations.

With a network spanning 150+ exclusive stores, 32,000+ multi-brand outlets, and major retail chains, Van Heusen Innerwear offers a comprehensive range of innerwear products.

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