Monte Carlo’s online revenues grow 126% as the brand transitions to Shopify Plus
India’s leading winter wear brand, Monte Carlo has boosted the online revenues by 126 per cent by transitioning to premium e-commerce platform, Shopify Plus.
For a seamless migration from Laravel in just months, Monte Carlo partnered with Mojito Labs. The move enabled the brand to enhance user experience, leading to its online business expanding to 11 per cent of the brand’s total sales and transactions increasing by 115 per cent within three months.
By leveraging Shopify’s built-in features, Monte Carlo improved checkout efficiency with one-page checkout, reducing cart abandonment. The platform’s AI-driven upselling tools allowed personalized recommendations, such as pairing winter caps with jackets, boosting average order value. Additionally, a prebuilt Shopify theme ensured a visually appealing, mobile-friendly design, while faster page load speeds enhanced customer satisfaction.
Monte Carlo also utilized Shopify’s cloud hosting, eliminating the need for AWS hosting and reducing operational costs. Since migrating, the site has maintained 100 per cent uptime, even during peak shopping periods.
To further enhance customer experience, Monte Carlo integrated apps from the Shopify App Store, such as Matrixify for data management, Flits for customer wishlists, and Retafy for loyalty program management. The brand also introduced a 10 per cent cashback pop-up notification, automatically applying discounts at checkout, simplifying the shopping process.
These enhancements led to a 493 per cent increase in returning customers, demonstrating improved engagement and customer loyalty. Additionally, Monte Carlo cut server costs in half, reallocating resources to innovation.
With a fast, stable, and conversion-optimized website, Monte Carlo is now exploring new digital innovations, including faster delivery, virtual fitting rooms, and AI-driven personalization, as it gears up for international expansion.
