Numero Uno on retail expansion
19 December 2022, Mumbai
Numero Uno has opened one more store in Haryana at Sonipat. The store offers jackets, jeans, and shirts. Currently, the brand has 200 exclusive brand stores, more than 700 multi-brand outlets, and many megastores across India.
Numero Uno started with men’s denim in 1987 and moved into other categories. It is one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing. This is one of India’s first indigenously manufactured denim labels. It targets young, aspirational, fashion conscious and upwardly mobile consumers who are self assured with access to technology and a propensity to spend on lifestyle. The product range includes denims, trousers, shirts, T-shirts, jackets, sweatshirts, sweaters, footwear and accessories.
The average size of a store is anywhere between 500 sqft to 700 sq ft. Flagship stores are as big as 1500 sq ft. The brand works on spring/summer and fall/winter. It offers 150 options of basic styles and 400 options of fashion styles every season for both men and women.
In 2008 Numero Uno introduced Espana, a collection of premium denims developed in collaboration with Jeanologia from Spain. It incorporates Jeanologia's special techniques and washing knowhow to create classic vintage denims. The washes range from totally raw unwashed to rugged washes, abrasions and damages. The stitching details are minimalistic but are unique and distinct.
