Puma India collaborates with IPL team ‘Delhi Players’ for new campaign

Sportswear brand Puma India has collaborated with the IPL team ‘Delhi Players’ to launch a new campaign to connect with the team’s passionate fanbase.

Titled ‘Delhi Save the Light’, the campaign stars cricketers Ishant Sharma, Yash Dhull and Rishab Pant. It portrays Delhi’s strong-willed nature, says Dhull. Shreya Sachdev, Marketing Head, Puma India, believes, the campaign celebrates the unwavering spirit of Delhities.

The campaign enables Puma India, the official kit partner for Delhi Capitals to not only spread the excitement of cricket across the country but also boost sales of their merchandise by riding the wave of the team's strong fanbase.