Salman Khan's 'Being Human' goes green with 'Being Conscious' line
28 October 2023, Mumbai
Bollywood icon Salman Khan's brand, Being Human, and Fairtrade India have joined forces to introduce 'Being Conscious,' a sustainable clothing collection.
This eco-friendly line features garments crafted from Fairtrade Certified cotton, sourced from farmers in Tamil Nadu and Gujarat.
Nuanced picture
Shirts are meticulously produced by the Anandhi Farmers Association, while chinos are manufactured by the Manavadar Organic Farmer's Association.
As Indian consumers increasingly prioritize sustainable fashion, brands are shifting towards more eco-friendly and ethical production methods.
About Brand
Being Human Clothing boasts a significant retail presence, with over 90 exclusive brand outlets and 400 multi-brand outlets across India. It also operates more than 200 shop-in-shops and an online presence on major multi-brand platforms.
Launched in 2012 with the mission of supporting 'Being Human - The Salman Khan Foundation,' the brand now sets its sights on international expansion, with plans to open stores in Bangladesh, Canada, and the Middle East in the near future.
