VIP Clothing launches innerwear brand Frenchie X in Maharashtra and Delhi
Strengthening the label’s retail presence, VIP Clothing launched its innerwear brand Frenchie X in Maharashtra and Delhi.
The launch makes available Frenchie X’s innerwear collections in over 100 stores across Mumbai, Pune and Delhi. A part of the brand’s growth strategy, this expansion also strengthens its physical and digital footprint across India.
According to Sunil Pathare, Chairman & Managing Director, VIP Clothing, the brand’s launch in Mumbai and Delhi gives customers an easy access to premium everyday essentials. This strategic expansion conforms to the brand’s commitment to expand its physical presence in tandem with its digital footprint.
The company’s continued growth strategy also ensures new innovations and market expansions in the future, he adds.
To boost its digital sales, VIP Clothing also forayed into the quick commerce market earlier this year in partnership with Swiggy Instamart and Zepto.
