Bradford brings Maradona to India

Sportswear brand Maradona is coming to India. Besides sports goods, the brand will offer eyewear, electronics, footwear, beverages, perfumes and deodorants for Indian fans. The Indian partner for the brand is Bradford. The aim is to celebrate the legacy of Maradona and introduce him to the millions of younger fans who never got to see him play. Football icon Diego Maradona is a cult hero with global appeal.

There is a high demand in the Indian market for the categories that Maradona is bringing and licensing is seen as an appropriate route for a brand like this to be part of the growth story, We think that Maradona is a cult hero whose global appeal cannot be ignored for too long,” Bradford License India is a joint venture between Bradford Licensing and Franchise India.

Established in 2010, the venture has been marked as India’s first end-to-end licensing solution provider, formed with the objective to increase awareness and support the growth of licensing in the country. Bradford develops strategic licensing businesses resulting in successful consumer products and services, for leading global brands in corporate, fashion, character, entertainment and the sports genre. Steering transformation in the retail industry, Bradford enables retailers and manufacturers to maximize profits and revolutionize customer experience through brand extensions, which is the ultimate brand marketing tool.