E-commerce player "BeUnic expands brand portfolio

08 February 2022, Mumbai:

Multi-brand e-commerce platform BeUnic has expanded its brand portfolio to 25 by adding new product categories.

BeUnic now has dedicated segments on its e-commerce store for clothing, footwear, home décor, accessories and more, self care, and its rainbow collection.

It plans to continue to partner with brands run by LGBTQ entrepreneurs to give them a platform from which to retail their goods and reach like-minded customers.

Launched in 2019, BeUnic sells footwear made by LGBTQ entrepreneurs.

The brand gives these entrepreneurs visibility and helps them serve customers not just in India but across the world. Beginning by selling five pairs a year, BeUnic currently delivers across India and in 10 other countries.

It is a community-oriented ecommerce platform that enables LGBTQ artists and designers to offer their products and services.

The platform also work with some of India’s best NGOs, support groups and queer folks to offer any kind of help the community might need in India.

The site stocks 400 different products by 25 brands.

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 Credits: Fashion Network