Ludic expands India presence in partnership with Broadway and Flxy
Footwear-first lifestyle brand, Ludic is expanding its retail presence in India in partnership with retailers Broadway and Flxy,
The brand has opened multi-brand outlets for Broadway in Hyderabad and for Flxy in Pune. These stores offer Ludic’s diverse product range including footwear, apparel, and accessories.
Additionally, the stores also offer immersive brand experiences, including exclusive in-store events, activations, and collaborations.
Ishit Jethwa, Founder, Ludic, says, these stores will help the brand capture real-time insights and feedback from customers on design acceptance, category mix, and pricing strategies, in turn, helping it iterate and launch better products in the future.
With both Broadway and Flxy e been in the business for long, their understanding of the consumers aligns perfectly with Ludic’s. The brand plans to enter into a long-term partnership with the two retailers, he adds.
Currently retailing through its website and online marketplaces like Amazon, Myntra, etc, Ludic to further expand its offline presence by opening new EBOs and MBOs across across India.
