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GIVA Unveils Delhi Store with Actress Yuvika Chaudhary

01 September 2023, Mumbai

Renowned jewelry brand GIVA proudly announces the opening of its new store in New Delhi's Karol Bagh. Actress Yuvika Chaudhary graced the inauguration, joined by Anirudh Kudva, GIVA's VP of Offline Stores.

Background

With extensive experience from BCG and Tata Strategic Management Group, Anirudh has driven GIVA's offline growth remarkably. GIVA, a rapidly emerging D2C brand, founded by Ishendra Agarwal, specializes in authentic 925 silver jewelry.

The brand now expands into 14K and 18K gold, and lab-grown diamond pieces. Anirudh shared, "From humble origins, we're now a favored destination for silver jewelry in India.

Landmark

This store is a milestone, with more to come in 2023." Positioned in Delhi's bustling Karol Bagh market, GIVA's exclusive store targets urban, style-conscious customers.

With 80+ stores nationwide, GIVA makes elegant silver jewelry accessible. Based in Bengaluru, the brand has introduced affordable gold collections and plans to expand its lab-grown diamond range.

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Metro Shoes: The Maristella Collection

19 August 2023, Mumbai

Metro Shoes, the nation's leading footwear brand, showcases a remarkable assortment of sophisticated and enchanting footwear styles.

The collection is named 'MARISTELLA' after the Latin 'Maris' (sea) and Italian 'Stella' (star). The collection encapsulates celestial splendor and aquatic allure.

Design and Inspiration

MARISTELLLA by Metro Shoes incorporates contemporary designs and global trends. The collection caters to diverse celebratory occasions and major fashion statements, including Indian ethnic, Indo-western, and Western party wear. Each piece amalgamates modern aesthetics and traditional craftsmanship.

For Women

The collection for women boasts a range of choices, from strapped stilettos to translucent block heels in a vibrant color palette. Intricate detailing, sequins, and embellishments infuse luxury and elegance.

For Men

Men can choose from timeless moccasins, loafers, and ethnic slip-ons in classic shades.

Collaboration with Geisha Designs

The collection was created in collaboration with designers Paras and Shalini from Geisha Designs. The campaign for the collection was set in picturesque surroundings. Metro Shoes' Senior VP of Marketing, Deepika Deepti, hails the partnership's innovative resonance. Paras and Shalini appreciate the brand's dedication to quality and affordable luxury.

This collaboration transcends function to become an expression of style, artistry, and celebration.

It is a stellar alignment of Metro Shoes' festive styles and Geisha Designs' Fall-Winter 2023 collection.

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ReshaMandi transforms Indian Fashion with sustainable banana peel and pineapple textiles

11 August 2023, Mumbai

ReshaMandi, a pioneering textile business, is revolutionizing the Indian fashion industry by utilizing natural resources like banana peels and pineapple leaves to craft sustainable handloom textiles.

This innovative approach aims to bolster eco-friendly production while providing opportunities for artisans.

Journey of sustainable development

One remarkable creation involves hemp fiber, a rapidly growing crop that consumes significantly less water than cotton, thereby opening new avenues for profitability in the textile sector. Additionally, ReshaMandi ingeniously employs banana peel and stem fibers to engineer breathable, soft fabrics, effectively reducing waste and maximizing the material's strength.

India has triumphed over the Philippines in banana fabric production, indicating the rising popularity of this innovation.

Green is the color to go

Furthermore, ReshaMandi's use of pineapple leaves to produce silk has provided farmers with supplementary income streams.

The emergence of modal fabric derived from the Indian Beech tree is also gaining traction in sustainable textile businesses, contributing to the company's forward-looking ethos.

Through these ingenious endeavors, ReshaMandi charts a course toward an eco-elegant future, empowering both artisans and the planet.

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Chumbak Rediscovers Madhubani Beauty

13 July  2023, Mumbai

Chumbak, the contemporary lifestyle brand, joins forces with talented artisans nationwide to unveil their exquisite collection, 'Folklore,' infused with the captivating essence of Madhubani art.

Celebrates ‘Indian Artistry’

From vibrant cushions to elegant steelware, enchanting trays to a stunning wall plate, every piece in this assortment features intricate Madhubani-inspired illustrations that showcase a rich tapestry of folklore.

Vibrancy

Meticulously crafted using traditional techniques, the products are adorned with embellishments like mirrors, pom poms, tassels, and beads, adding a touch of whimsy to their allure. Brand ethos & design style reflects Madhubani art's intricate patterns and vibrant colors, interwoven with India's cultural heritage.

Vision

Through this collection, the brand aims to create something bold, bright, and artsy that resonates with our cherished customers." By collaborating with artisans from diverse Indian regions, Chumbak takes immense pride in bringing this collection to life.

The hand-painted steelware hails from skillful artisans in Kashmir, while the cushions are crafted with expertise in Karur. The Madhubani art-inspired collection is available at all Chumbak stores nationwide and through their official website.

Rediscovering ‘Madhubani Beauty’

Rediscover the beauty of Indian artistry with 'Folklore' and immerse yourself in the enchanting world of Madhubani.

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Chumbak Rediscovers Madhubani Beauty

Hidesign on an expansion spree in India

23 August 2023, Mumbai

Hidesign, the renowned brand specializing in leather bags and accessories, has recently inaugurated three new retail outlets. The new stores are situated at prominent locations: one at the Mall of Ranchi in Jharkhand, another at CP67 in Mohali, Punjab, and the third at the Forum Kochi in Kerala.

Quotes

"In just 3 weeks, we've unveiled 3 exciting new stores! We're delighted to introduce Hidesign's latest destinations," said Sneha Jain, the head of business development at Hidesign.

Notably, Hidesign expanded its reach further with a new outlet in Odisha in May 2023. This addition is located at the Nexus Esplanade Mall in Rasulgarh, Bhubaneswar.

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Myntra unveils Oasis: Elegant British Fashion

21 July 2023, Mumbai

Myntra proudly presents Oasis, the iconic British fashion brand renowned for its sophisticated and elevated feminine designs tailored for modern women.

Elevating ‘Feminine Fashion’

Catering to metropolitan and tier 1 city shoppers seeking luxurious fashion, Oasis marks its entry as the sixth esteemed brand from the Boohoo Group to grace Myntra's platform, following the success of Boohoo Woman, boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins.

Renowned British brand

Since 1991, Oasis has epitomized effortless and trend-led fashion, featuring signature florals, art-inspired prints, trending colors, and intricate detailing, showcased in an array of mini-dresses, jumpsuits, and more.

Shoppers’ engagement

Offering understated elegance and reliability, the brand's diverse collection spans dresses, tops, heels, and sustainable options, starting from INR 3000.

As part of the launch promotion, Oasis will boast an Online Brand Store (OBS) and significant on-app visibility, fostering a deep connection with Myntra's shoppers.

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Myntra unveils Oasis: Elegant British Fashion

ANTIBRND: Redefining Luxury with Logo-Free Designs

06 July  2023, Mumbai

In a logo-dominated fashion world, ANTIBRND offers a refreshing alternative for those who prioritize substance.

Pioneering brand offers

This pioneering brand provides logo-less designer products at affordable prices, captivating discerning consumers. Operating on a unique business model, ANTIBRND establishes direct partnerships with manufacturers serving luxury brands.

Captivating discerning consumers

affordable luxury; By eliminating branding, retail, and celebrity endorsement costs, they offer customers luxurious clothing and homeware at significantly lower prices. Their philosophy centers on the belief that true luxury resides in the product itself, rather than the displayed emblem.

Challenging traditional retail models

Since its June 5 launch, ANTIBRND has witnessed exponential growth, challenging conventional marketing approaches used by established retailers.

With an expanding range of nearly 80 products, including bedding, scented candles, shirts, t-shirts, and bamboo towels, they collaborate with esteemed names like Hugo Boss, Wrangler, Lee, and Karl Lagerfeld.

ANTIBRND sources premium fabrics from Welspun for their shirts and jackets. ANTIBRND spearheads Indian luxury fashion retailing, revolutionizing the industry through its innovative emphasis on quality over logos, reshaping perceptions and experiences of luxury.

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Mokobara Opens Bengaluru High Street Store

20 July 2023, Mumbai

Mokobara, the renowned luggage, handbag, and accessories brand, has opened its second physical store in the bustling shopping district of Indiranagar in Bengaluru.

Brick-and-Mortar

This exclusive outlet marks the brand's inaugural venture into the realm of high-street retail. On the back of the tremendous success of its first store at Phoenix Marketcity in Bangalore, the brand is thrilled to establish its presence in the heart of the city's high street.

Enhanced customer delight

Located on 12th Main Road, the high street store offers a comprehensive range of Mokobara's signature tote bags, mini bags, suitcases, and various accessories.

Brand ethos; The store's design aims to provide customers with an immersive experience, allowing them to witness the products firsthand and engage with the brand's captivating world.

Growth story

Furthermore, the store serves as an educational platform, enlightening shoppers about Mokobara's unique design philosophy and fostering brand awareness.

With ambitions to expand rapidly across India company has already secured five store locations, all of which are set to launch in the upcoming months.

The brand goal is to establish a total of 20 stores within this financial year." Mokobara's strategic expansion plan reflects the brand's commitment to offering customers convenient access to its exquisite range of products while solidifying its presence in the Indian market.

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Woodland triumphs, exceeds pre-Covid sales

05 July  2023, Mumbai

Woodland, a renowned lifestyle brand, has successfully navigated the challenges brought on by the pandemic and is now surpassing its pre-Covid sales figures. Despite a decline in revenue during FY20, FY21, and FY22, Woodland achieved a remarkable recovery in the March-ended quarter, crossing its pre-pandemic topline.

Bounce back

Harkirat Singh, the Managing Director of Aero Club, the parent company of Woodland, expressed confidence in their annual sales growth target of 10 to 15 percent.

As part of its revitalization plan, Woodland intends to open 25 to 30 new stores this year, focusing on potential locations such as malls and high-street stores. With 475 exclusive outlets and a presence in 4,000 multi-brand outlets, the brand aims to further consolidate its retail presence in urban centers, expanding its distributor network and online reach.

Robust retail operation

Woodland's larger format exclusive stores serve as testing grounds for new projects, and the successful ones are then extended to distributors and multi-brand outlets.

These exclusive stores contribute to nearly 40 percent of sales, while online sales, which experienced significant growth during the pandemic, make up around 30 to 35 percent. Harkirat anticipates that online channels could contribute up to 40 percent of total sales in the future.

Growing brand consciousness

Emphasizing the importance of brand recognition, Harkirat notes that consumers prefer branded products, and online platforms offer enticing deals. However, Woodland is cautious not to rely solely on any one platform, diversifying its presence across multiple channels to mitigate risks and adapt to potential changes in the market.

Surpassing Pre-Covid sales figures

Woodland's resilient recovery and strategic expansion plans position the brand for continued success in the post-pandemic era, capturing the hearts of customers in both physical and digital retail spaces.

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