15 April 2023, Mumbai 

Hrithik Roshan launched the first flagship store for his fitness-focused clothing brand HRX in Mumbai. With the opening of this Mumbai store, HRX plans to expand its brick-and-mortar footprint across India and plans to open 12 additional stores in 2023.

The new store, located in the Phoenix Market City mall in Kurla, spans over 2,600 square feet and features 500 products across categories such as clothing, footwear, accessories, fitness equipment, audio, nutrition, and personal care. The store is designed to provide an integrated shopping experience with a decor resembling a gym.

HRX, which was established as an online brand a decade ago, has now expanded its footprint to brick-and-mortar stores to offer a more personalized offline experience for customers. The brand, co-owned by Hrithik Roshan and Exceed Entertainment, caters to Gen Z and millennial fitness enthusiasts and fans of the actor, who is known for his love of exercise.

The expansion of HRX's brick-and-mortar footprint is a significant move for the brand as it looks to tap into the growing fitness market in India. According to a report by Research and Markets, the fitness market in India is expected to grow at a CAGR of 9.4% from 2020 to 2025, driven by the increasing awareness about health and fitness among Indians.

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 04 April 2023, Mumbai

Liberty Shoes, the popular Indian footwear brand, is expecting a 10-15% growth in sales this summer season.

Despite winter seasons contributing 55-60% of sales, the brand still expects to increase sales with lower-priced open footwear during summer. The brand witnessed a 20% growth this year, with sports and athleisure products accounting for 25% of sales and school shoes contributing 20-25%.

In terms of manufacturing, Liberty Shoes produces 35,000 to 40,000 pairs of shoes daily, with 80-85% of production occurring in-house. The brand is working on upgrading its manufacturing facilities and reducing imports.

Currently, Liberty Shoes runs 450 exclusive brand outlets, and plans to open 50-100 stores annually. While online channels make up 20% of sales, 80% come from offline retail channels, with North India accounting for 65% of sales.

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17 March 2023, Mumbai 

THG Ingenuity and GOAT Brand Labs have entered into a partnership to assist direct-to-consumer (DTC) brands in India to improve their digital presence and reach global audiences through e-commerce channels.

THG Ingenuity has an established track record of driving e-commerce growth for leading global brands and hopes to replicate this success with Indian brands.

As part of the collaboration, THG will work with Indian DTC brands to help them make informed decisions backed by data and expand their global reach through e-commerce channels. The partnership aims to help Indian brands grow exponentially in the e-commerce sphere and become market leaders in their respective categories.

GOAT Brand Labs, founded in 2021 by Rishi Vasudev and Rameswar Mishra, has a diverse portfolio of brands, including fashion, personal care, beauty, jewellery, sports, and nutrition. The partnership with THG Ingenuity is expected to help these brands strengthen their DTC presence in India and expand their global footprint, particularly in the US and GCC countries.

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14 April 2023, Mumbai 

Campus Activewear, a sports and athleisure footwear company, has acquired a land parcel and a building from FMCG major Marico Industries Ltd in Paonta Sahib, Himachal Pradesh, in an all-cash deal worth Rs 16.70 crore.

The acquisition is expected to enable Campus Activewear to expand its manufacturing capacity for semi-finished goods and assembly of footwear. The move is aimed at meeting business growth and increased backward integration, and the capacity expansion is expected to be completed within 1.5 years from April 2023. In FY22, Campus Activewear's revenue stood at Rs 1,194.18 crore.

Campus Activewear is a well-known brand that offers a range of sports and athleisure footwear. The company has a strong presence in the Indian market and is known for its high-quality products.

With this recent acquisition of land and building, the company is expected to further strengthen its position in the industry and expand its production capacity.

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 01 April 2023, Mumbai

Luxury multi-brand retail store The Collective, a venture of Aditya Birla Fashion and Retail Ltd, has expanded its footprint by opening a new store in the city of Ludhiana in Punjab.

The store is located at the Grand Walk Mall, covering an area of 4800 square feet, and offers luxury fashion brands for both men and women.

With this new store, a curated selection of the best of international fashion is now at Punjab’s doorstep and global brands like Paige and Evisu have made their entry into the Indian market. The store also features other popular brands such as Polo Ralph Lauren, Karl Lagerfeld, Ted Baker, Hugo, Love Moschino, and many more.

The Collective claims to be India’s largest luxury multi-brand retail concept with stores and an online platform present across several cities in India. With this new store, The Collective aims to cater to the growing demand for luxury fashion in Ludhiana, Punjab and provide customers with a unique shopping experience.

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15 March 2023, Mumbai

Brand Concepts Limited’s Bagline, the premium multi-brand travel and lifestyle store, has announced its expansion into South India with two new stores opening in Bengaluru and Hyderabad.

The Bengaluru store is situated on the second floor of the Mantri Square Mall, while the Hyderabad store is located on the first floor of the Sarath City Capital Mall in HITEC City.

The new stores will showcase the exclusive Tommy Hilfiger Travel Gear collection, featuring an extensive range of luggage, backpacks, business cases, and wallets, to the South Indian market.

Bagline currently operates retail stores across several cities in India, with 24 exclusive brand outlets nationwide. The expansion into Bengaluru and Hyderabad is a significant part of Bagline's robust expansion plan to cater to the South Indian market.

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13 April 2023, Mumbai 

The sports industry in India is witnessing a surge in growth, largely due to the country's growing health consciousness and the increasing popularity of sports and fitness activities among Indians. In particular, sports apparel, footwear, and accessories have played a crucial role in driving this growth.

What all you need to know

The demand for sports footwear has been on the rise, as it is a necessary requirement for any sports-related activity. Meanwhile, the market for sports apparel is expected to grow at a CAGR of 13.5% during the forecast period of 2021-2026, according to a report by Research and Markets.

This growth is being driven by factors such as the increasing number of people engaging in sports and fitness activities, the rising popularity of athleisure wear, and the increasing disposable income of consumers.

Currently, the sports footwear market in India is worth USD 1.5 billion, with immense growth potential as more Indians adopt a healthier lifestyle.

The sports accessories market is also growing, with high demand for items such as sports watches, fitness trackers, and gym bags. This market is expected to grow at a CAGR of 6.2% during the forecast period of 2021-2026.

The sports industry in India is expected to continue its growth trajectory, fueled by the increasing awareness of health and fitness, the rising disposable income of consumers, and the expanding middle-class population.

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25 March 2023, Mumbai 

Behno, a sustainable luxury handbag brand, has announced a new partnership with Bollywood celebrity Katrina Kaif.

Katrina Kaif is not only the new face of Behno's latest campaign, but she is also an investor in the label. This move is a significant step for the brand, as it seeks to increase its focus on the Indian market and celebrate its manufacturing units in India.

Behno was launched in 2013 in response to the Rana Plaza disaster in Bangladesh and has since focused on creating classic-style leather tote bags and handbags using sustainable methods. The partnership with Katrina Kaif is a significant milestone for the brand and demonstrates its commitment to ethical and sustainable fashion.

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10 March 2023, Mumbai 

Pariz is a fashion and lifestyle metaverse to be launched that provides immersive and authentic experiences of shopping and collaboration through multichain technology.

The Pariz metaverse promises to offer an exceptional experience to users, particularly fashion enthusiasts, by bringing the shopping and socializing experience to a virtual platform. The Pariz metaverse is set to revolutionize the way people shop, collaborate and interact in the fashion and lifestyle industry.

The launch will also mark the unveiling of MetaStores, a platform designed for the first cohort of fashion brands within Pariz metaverse. With MetaStores, fashion brands will have access to a global audience, allowing them to connect with customers and showcase their products in an immersive and engaging manner. The aim is to connect with a younger audience, particularly the GenZ market.

Trace Network Labs, a metaverse company, has announced launch of Pariz through its partnership with YourStory, a media technology company for startups.

Pariz metaverse would be launched at Techsparks, one of India's leading startup-tech events, on March 22, 2023.

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 10 April 2023, Mumbai 

The handbags market in India is poised for growth, projecting an increase of USD 207.51 million between 2021 and 2026. The market is expected to grow at a CAGR of 4.90% during the forecast period, with the clutches and wallets segment expected to drive significant growth, as per Technavio's latest report.

Offline distribution channels are currently responsible for most of the revenue generation in the market, with convenience stores, hypermarkets, and supermarkets accounting for a significant share of the segment. The availability of a wide variety of products under a single roof, coupled with discounts and an enhanced shopping experience, is expected to drive the growth of the segment.

The expansion of the retail and online distribution landscape is driving the market, with vendors increasing their production and distribution across India. Online platforms are providing convenience and a wide variety of products to consumers.

The personalization and customization of handbags is identified as the key trend in the market, with vendors offering customization options for a wide range of handbags.

However, the threat of counterfeit products remains a significant challenge for the growth of the market, negatively impacting the sales and revenues of genuine players.

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 23 March 2023, Mumbai 

Reliance Retail has announced the opening of the fifth store of its premium fashion and lifestyle brand, AZORTE, at Airia Mall in Gurugram.

With 22,000 square feet of retail space, the store is set to cater to all consumer segments and revolutionize shopping experiences in Gurugram. The AZORTE store has been designed with the shopper in mind, offering industry-first tech-enabled interventions such as mobile checkout, smart trial rooms, fashion discovery stations, and self-checkout kiosks to ensure a seamless shopping journey.

Additionally, smart fitting rooms allow shoppers to complete their look and request additional sizes and other products at the touch of a button. Customers can also choose to use self-checkouts instead of queuing up at manned counters.

The store will feature the latest global and domestic fashion trends, with a unique twist on style that includes footwear, fashion accessories, and more. Interactive screens placed strategically across the stores are RFID-enabled and act as virtual styling assistants.

Reliance Retail stated that the AZORTE store offers an elevated customer experience through tech-aided solutions, with the added benefit of in-store fashion consultants who provide a human touch.

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09 March 2023, Mumbai 

ASUS India has opened its 200th store in Nehru Place, New Delhi, which marks a significant milestone for the company.

The store, which is spread across 500 square feet, will strengthen ASUS India's retail presence and showcase its commitment to the Indian market. The company's strategy includes an aggressive marketing approach, attractive pricing, a variety of products, and rapid retail expansion in Tier 2 and Tier 3 markets, resulting in a robust brand strategy.

ASUS India, believes that India is an important market for the company, and they are opening stores in high-traffic locations that are easily accessible to meet the diverse needs of consumers. And the in-store purchase experience is crucial in engaging with customers and surrounding them with incredible solutions.

ASUS aims to add at least 20 stores every quarter this year, with the goal of reaching 300 stores in total. The new store will also have designated ROG gaming zones equipped with the latest technology tools required for esports, which gamers can enjoy free of cost.

The brand currently has eight ROG exclusive outlets in the country. Additionally, ASUS is targeting suburban markets in Tier 2 and Tier 3 cities to establish multiple touchpoints, providing convenience and accessibility to its customers.

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