Amazon launches new store ’Bazaar’ in India

Amazon has introduced a special store called ‘Bazaar’ in India, featuring affordable and trendy fashion and lifestyle products, as it ramps up efforts against Walmart-owned Flipkart and Reliance’s Ajio, which have made deeper inroads in the Indian fast-fashion market.

The store promises to offer hassle-free delivery, zero referral fees, and access to a vast customer base. It sells items from clothing, accessories, and jewelry to handbags, shoes, traditional and western wear, and a wide array of home goods including kitchenware, towels, bed linens, and décor items.

Bazaar’s offerings also include trendy t-shirts starting at $1.55 and sneakers priced under $3.

India is a key overseas market for Amazon, which has invested more than $11 billion in the country to date. Despite the company’s cloud unit, AWS, maintaining its market-leading position in India, Amazon’s e-commerce arm holds the second spot behind Flipkart.

The fast-fashion e-commerce market in India has witnessed significant growth, with local startups drawing inspiration from global giants like Zara, H&M, and Uniqlo. While Flipkart's Myntra platform currently dominates, Reliance's Ajio has rapidly captured around 30 per cent market share within a year.