Boosting E-Commerce: Government Unveils National Policy
07 June 2023, Mumbai
The national e-commerce policy aims to create a favorable environment for sector development and boost exports, according to Rajesh Kumar Singh, Secretary of the Department for Promotion of Industry and Internal Trade.
Retail Policy Underway
The policy will establish a streamlined regulatory framework to facilitate business operations, embrace modern technologies, and integrate supply chains. Although the possibility of a regulatory body being considered, its establishment may require additional time. Projections estimate that global cross-border e-commerce exports will reach $2 trillion by 2025
India's e-commerce export potential is expected to range between $200 billion and $300 billion annually by 2030. The policy aims to address enforcement concerns, clarify various issues and undergo inter-ministerial consultations.
Traders' Associations' Demands
Local traders' associations advocate for an empowered regulatory body to ensure adherence to e-commerce rules.
The policy aligns with amendments proposed in the Consumer Protection (e-commerce) Rules 2020, aiming to serve as an overarching framework for the sector. Additionally, discussions are underway for a national retail policy, intending to facilitate growth in the physical retail sector.