H&M launches new linen collection

15 April 2022, Mumbai:

Leading apparel brand H&M has launched a new collection of linen long sleeve shirts, linen tees, relaxed-fit resort shirts, along with pull-on trousers and shorts both in relaxed fits.

The silhouettes and colors give the collection a fresh and light feel through neutral shades along with playful prints.

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Its garments are designed in soothing neutral and pastel tones making the collection a perfect addition to a summer wardrobe.

The collection features classic menswear pieces, relaxed tailoring, and more sustainable materials that combine to create a modern range of everyday wear, says Amit Kothari, Regional Marketing & Communications Manager – South Asia.

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The collection launched with a campaign, starring musician and artist Armaan Malik, embodying the message of freedom to be your own self.

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