Shivani Goel joins Forever New as VP-Marketing

20 April 2022, Mumbai:

Shivani Goel, Head-Marketing Communications and International Expansion, Colorbar, has been appointed the new Vice President-Marketing by Melbourne-based premium fashion brand, Forever New effective from April 2022.

Goel will lead the brands’ communications across all channels, strategy, retail marketing, and public relations.

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She will focus on achieving excellence in CRM, e-commerce operations, influencer management, digital marketing, and brand ambassador program.

With over 18 years of experience in brand management, communication, and PR, Goel has led many brand campaigns.

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She has also designed, and implemented curated concepts for brand launches, led the influencer marketing program, and partnered for brand expansion in international markets.

She also led marketing activities for Major Brands India-group brands such as Mango, Aldo, La Senza, Nine West, Koovs.com, etc.

Along with Forever New, she aims to set a new benchmark in the fashion industry.

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