Linen Club's rapid expansion in smaller cities

LinenClub

12 September 2023, Mumbai

Grasim Industries' textile division aims to expand with 100-120 new Linen Club retail stores in smaller cities and towns within the next two years.

Linen Club, their premium brand, constitutes a significant portion of the company's ₹3,000 crore textile business.

Background

Currently, Grasim Textiles operates 217 brand stores nationwide.

Alongside opening new stores, the company aims to increase its presence in these markets by partnering with 12,000 multi-brand retailers, up from the current 8,500.

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