Westside launches YNG capsule collection in partnership with NIFT
Fashion retail brand of Trent, Westside has launched the Young New Game-changer (YNG) program to support up-and-coming talent in India's fashion industry. The initiative provides a professional platform for the next generation of designers and creators to show off their skills.
For its first project, Westside partnered with the National Institute of Fashion Technology (NIFT), Students were invited to reimagine two of Westside's well-known in-house labels, Bombay Paisley and ETA. This collaboration led to the creation of YNG, a capsule collection designed for Gen Z.
The YNG collection debuted at Westside's Media Day, an event that gathered media, influencers, industry partners, and customers to unveil the new line alongside the brand's seasonal fashion show.
Shailina, COO, Westside, says, through YNG, the brand emerging talent the opportunity to design for real brands, build strong portfolios, and gain valuable industry experience while being rewarded for their work.
The development of the collection was documented in a mini-series called ‘From Sketch to Store: The YNG Journey,' which showed the creative process from initial sketches to the final collection. The first episode featured the design duo Saaksha and Kinni.
By launching YNG, Westside has strengthened its position as a purpose-driven retail brand in India, showing its commitment to shaping the future of fashion by supporting new voices and creating pathways for creative talent to grow within the industry.
