Myntra onboards 1.5 million new customers during Big Fashion Festival

Having commenced on Sep 26, 2024, the Big Fashion Festival (BFF) sale by Myntra ended on successful note with the e-commerce company onboarding 1.5 million new customers during the sale.

Reflecting a strong shopping sentiment across the country, the retailer witnessed a rise in new customers from non-metro cities with around 80 per cent of the new customers coming from these regions.

The platform also registered around 390 million customer visits during the peak period leading to a 100 per cent growth in orders per minute.

The categories most in demand included women's ethnic wear, men's occasion and casual wear, and sports footwear. Shoppers from across the country thronged the Myntra platform to leverage the value-driven offers on products across fashion, beauty and lifestyle categories. The e-commerce operator expects this buoyant shopping sentiment to continue in the coming weeks, says Neha Wali, Senior Director-Revenue and Growth, Myntra.