Ozon comes to India

Russia’s e-commerce platform Ozon is expanding to India.

The hope is that entrepreneurs in India take advantage of the platform to start selling their products in Russia. Russian consumers demand various products from India, including health and beauty products, interior decoration, jewellery and clothing. Ozon has opened in China and already has 10,000 Chinese sellers offering goods to Russian customers on its marketplace, with China accounting for 95 per cent of sales through its cross-border sales unit.

Chinese products are in high demand in Russia. The most popular orders from China are usually electronics - smartphones, laptops and computer parts - as well as small appliances and clothing. E-commerce is booming worldwide but Russia is showing particularly dynamic growth in this sector. Online shopping is overtaking traditional retail in terms of growth and the number of online orders in Russia doubled last year, while the size of the e-commerce market grew 52 per cent in rouble terms. By 2024 the Russian e-commerce is expected to more than double its current value. With a population of more than 145 million people, and an online shopping audience of more than 70 million, Russia currently ranks 12th in the world by e-commerce sales.