Reliance Retail signs licensing agreement with ASOS

Reliance Retail has signed a licensing agreement with ASOS to the company-owned brands in the Indian market.

Under the licensing agreement, Reliance Retail will serve as the exclusive retail partner for ASOS across both online and offline channels in India. This marks a significant move for ASOS, as it is the first time the brand has entered into a country-wide exclusive retail partnership.

Renowned for its extensive omnichannel retail networks, Reliance Retail will establish a multichannel presence for ASOS's portfoIio of fashion-led proprietary brands in India. This long-term partnership aims to redefine the fashion landscape in the country, offering Indian consumers unparalleled choices and world-class retail experiences.

Leveraging its expertise in omnichannel retail operations, Reliance Retail plans to introduce ASOS's own-brand labels through various retail formats, including exclusive brand stores, multibrand store expressions, and digital commerce platforms.

The partnership between ASOS and Reliance Retail is strategically aligned, with ASOS catering to fashion enthusiasts in their 20s and Reliance Retail boasting India's largest omnichannel retail networks. This collaboration promises to revolutionise how Indian consumers discover and engage with the latest global fashion trends.