Snitch hits 25 stores, targets Gen Z expansion

Apparel brand Snitch has celebrated its 25th store opening in Dehradun, just eight months after launching its first outlet in Bengaluru.
The new store, located on Rajpur Road, spans 3,200 square feet and caters to Gen Z men with a modern, streetwear-inspired aesthetic.
Snitch, which began as a direct-to-consumer label in 2020, has rapidly expanded its physical presence across India.
With plans to continue opening stores in cities like Delhi, Madhya Pradesh, Bhubaneswar, and Rajasthan, the brand aims to reach a broader audience and achieve its targeted gross merchandise value of Rs 600 crore.