Meesho uses AI to offer customized services to shoppers

08 July 2022, Mumbai:

E-commerce business Meesho is using artificial intelligence (AI) to customize its offerings to shoppers across the country by adding personalized language and search features.

The company is exploring machine learning to predict how people spell keywords to enable them to find their desire garments easily, says Vidit Aatrey, CEO.

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Since a large number of its customers come from non-metros, it has introduced regional language services on its platform. The business aims to follow a hyper-local approach to enhance its seller experience. It has over time used technologies like AI and machine learning to enhance its users’ shopping experiences, adds Aatrey.

Denoting ‘My Shop’, Meesho was founded in 2015 by IIT Delhi Graduates Vidit Aatrey and Sanjeev Barnwal. It is India’s first e-commerce shop that allows customers to shop from home with zero expense. It claims to have 17 million resellers.

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