Myntra experiences more high-profile exits

27 April 2023, Mumbai 

Myntra’s Private Label Chief, Manohar Kamath, and Vice President Tribikram Mishra have left the fashion e-tailer. Kamath had been with Myntra for seven years and was instrumental in building the brand portfolio, which includes Mast and Harbour, Dressberry, and All About You.

What all you need to know

His departure follows a series of senior leadership changes at the company, including the appointment of CEO Nandita Sinha and the exit of former CEO Amar Nagaram.

Mishra has joined rollup commerce company Mensa Brands, run by former Myntra CEO Ananth Narayanan.

In addition to the recent leadership changes at Myntra, the company has also been expanding its offline presence. In 2017, under the leadership of Ananth Narayanan, the company had plans to launch multiple offline stores and increase the private label brands' contribution to the overall gross merchandise value (GMV) to 35-40%.

Myntra's Roadster brand, which was launched in 2012, has become the company's biggest private label, with a GMV crossing Rs 1,500 crore in 2022.

The company has also seen other high-profile exits, including Chief Financial Officer Ramesh Bafna and Chief of Marketing Harish Narayanan. Bafna has since joined Singapore-based fashion technology company Zilingo and recently announced joining quick commerce company Zepto as CFO.

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