Ramraj Cotton taps Meenakshi Chaudhary as new brand ambassador for Mrithu Towels
Ramraj Cotton has tapped actress Meenakshi Chaudhary as the new brand ambassador for their newly launched premium towel line, Mrithu Towels. This move marks Ramraj Cotton's entry into the high-end home textile market, combining luxury, comfort, and sustainability through a range of products made from 100 per cent cotton and bamboo fibers.
The Mrithu Towels collection features four thoughtfully designed categories, catering to the changing lifestyles of today's consumers. This strategic partnership also marks a new chapter for Ramraj Cotton, as Meenakshi Chaudhary becomes the first-ever female face of the long-standing brand, bringing a graceful, contemporary charm to its timeless identity.
A comprehensive marketing campaign featuring Meenakshi Chaudhary will soon roll out across television, digital platforms, print, and retail locations, highlighting the brand’s core values of quality, comfort, and cultural pride.
BR Arun Eashwar, Managing Director, Ramraj Cotton, says, the launch of Mrithu Towels demonstrates Ramraj Cotton’s unwavering commitment to delivering exceptional quality, innovative designs, and sustainable options for our customers.
The Mrithu Towels range offers four distinct collections including Signature Collection which is inspired by Italian and German aesthetics and features 32 premium cotton weave patterns known for high absorbency, vibrant color retention, and minimal shrinkage.
The Bamboo Towels range is made entirely from 100 per cent bamboo pulp and provides a silky-soft touch, superior water absorption, and quick-drying properties. A plush blend of cotton and bamboo, the Terry Towels range is available in bath, hand, washcloth, face, and junior towel sizes. The last Striped & Checked Towels range is durable and offers colorfastness, and consistent softness.
