OVS to accelerate India expansion with seven new store openings by 2027-end

Italian apparel major OVS SpA plans to accelerate its India expansion by opening seven new stores by 2027-end. The company recently launched a 12,400-sq-ft flagship store at the R City Mall in Ghatkopar, Mumbai. This location marks the brand’s largest physical store in India and anchors a broader strategy to establish new retail points across key metropolitan and high-growth urban hubs.

Capitalizing on demand for inclusive value-fashion

The flagship rollout reflects a wider trend of international fashion conglomerates expanding large-format brick-and-mortar stores to capture growing middle-class spending. To differentiate its offering, OVS introduced its size-inclusive curve label, MYA, alongside proprietary fashion lines such as Piombo, Les Copains, B.Angel, and OVS Kids. Industry analysts note, demand for value-segment apparel in India is expanding beyond core metropolitan centers, prompting global retailers to combine flagship urban locations with targeted expansions into Tier-I and Tier-II markets like Pune, Surat, and Chandigarh.

India's organized retail landscape presents an unmatched growth corridor for European multi-brand concepts. Bringing specialized lines like MYA demonstrates the brand’s commitment to tailored merchandise mixes that directly align with evolving regional consumer preferences, says Stefano Beraldo, CEO, OVS SpA.

Overcoming leasing bottlenecks

Despite strong consumer demand, international retail chains face significant headwinds from tight supply in premium shopping center space. Total retail space leasing across top Indian metropolitan areas increased by 10.5 per cent Y-o-Y in early 2026, creating aggressive competition for primary ground-floor real estate. To mitigate inventory costs and operational friction, OVS relies on its global parent group’s fiscal scale - backed by €1.746 billion in global revenue and over €218 million in EBITDA - allowing the brand to absorb premium real estate costs and leverage centralized supply chains.

Targeting mid-to-long-term growth

OVS SpA is a publicly traded Italian apparel retailer operating over 2,600 stores globally. Listed on Euronext Milan, the group specializes in accessible men's, women's, and children's fashion, backed by brands including Upim and PIOMBO. The group targets mid-to-long-term growth through aggressive international retail expansion and eco-efficient sourcing.