Texvalley accelerates Tier-II textile growth with launch of Fortune City Erode
12 February 2026, Mumbai
South India’s premier integrated textile marketplace, Texvalley has initiated a major expansion phase by inviting franchisees and investors for its upcoming ‘Fortune City’ project in Erode. Following a high-profile investor meet on February 11, 2026, the development has secured interest from major national conglomerates including Aditya Birla Fashion & Retail, Reliance Group, and Trent. This initiative marks a decisive shift from a pure-play B2B wholesale model toward a comprehensive ‘Value Mall’ ecosystem, designed to capture the rising disposable income in the Kongu region.
Data-driven repositioning to modernize apparel retail
The 20-lakh-sq.-ft. destination is undergoing a structured transformation to align with the projected 10.5 per cent revenue growth in the Indian apparel sector for FY26. By integrating large-format ‘Big Box’ retail and digital manufacturing workflows, Texvalley aims to serve a consumption catchment of over 60 lakh consumers. The depth of investor engagement reflects growing confidence in organized retail within Tier-2 growth centers, states Kabilan Devarajan, Managing Director, URC Group. The facility is expected to double its employment impact to 4,000 personnel by the end of FY27, positioning Erode as a central node for regional retail tourism.
Operational challenges amidst infrastructure expansion
Despite strong interest, the project navigates a competitive landscape where capital expenditure for large-scale textile parks remains high. However, Texvalley’s strategic location on the Bengaluru–Cochin National Highway provides a logistical advantage, mitigating supply chain bottlenecks for the 100+ brands already operational. Analysts suggest that the platform’s focus on ‘sustainability-ready’ infrastructure will be a key differentiator as international buyers increasingly demand eco-certified sourcing hubs in Southern India.
Promoted by the Lotus and URC Groups, Texvalley is a massive 20-lakh-sq.-ft. integrated marketplace specializing in B2B textile trade and B2C retail. Based in Erode, it serves global apparel markets through its Global Market and Value Mall segments. With a 15-year vision plan, the company is scaling toward a premier lifestyle destination status, underpinned by robust growth in India’s fast-fashion consumption.
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