29 December 2023, Mumbai

Indian Womenswear in 2023: A Year in Review

Comfort is King; The pandemic changed the way women dressed in 2023. Comfort became the priority, as loungewear and athleisure dominated the market. Women embraced joggers, sweatshirts, and flowy dresses for all occasions. 

Nykaa Fashion and other brands catered to this demand, offering cozy and chic options.

Fusion is Fashion

Globalization and gender fluidity influenced the fashion choices of Indian women in 2023. They experimented with fusion styles, mixing and matching elements from different cultures and traditions. 

Kimono sleeves on sarees and crop tops with lehengas were some of the popular trends. Anita Dongre and Sabyasachi were among the brands that innovated with fusion fashion.

Sustainability is Style

Indian women became more aware of the environmental and social implications of their fashion consumption in 2023. 

They opted for brands that used organic materials, supported fair labor, and recycled waste. 

Fabindia and others gained popularity for their sustainable practices and products. Women did not have to sacrifice style for sustainability.

Technology is Trendy

Technology played a key role in shaping the fashion landscape in 2023. Online platforms and social media influencers became the main sources of inspiration and information for Indian women. 

Brands like Myntra and Ajio used AI and virtual try-on features to enhance the online shopping experience. Women followed and created fashion trends on digital platforms.

Regional is Rich

Indian women celebrated the diversity and richness of their regional heritage in 2023. They wore traditional garments and accessories from different parts of the country, showcasing their pride and identity. 

They also supported local artisans and craftspeople, who preserved and promoted the cultural legacy of India. 

Regional fashion was a way of honoring the past and the present.

Gist

1. Comfort Prevails in Fashion Evolution: Loungewear and athleisure dominate; comfort is a top priority.

2. Fusion Styles Reshape Wardrobes: Global influences blend with tradition; sarees with kimono sleeves, lehengas with crop tops trend.

3. Sustainability Gains Fashion Foothold: Conscious choices thrive; eco-friendly brands like Fabindia gain popularity.

4. Tech-Infused Fashion Landscape: Online platforms and AI redefine trends; Myntra and Ajio enhance the virtual shopping experience.

5. Regional Heritage Takes Center Stage: Diversity celebrated through traditional wear; support for local artisans strengthens cultural pride.

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