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Myntra’s 20th EORS to attract over 20 million visitors

Set to go live on May 31, the 20th edition of Myntra’s flagship End of Reason Sale (EORS) is expected to attract over 20 million visitors to the e-commerce platform,

The sale is anticipated to attract 1.35 million new customers who will witness over 3 million styles from more than 8,800 brands. The number of brands participating in the sale is expected to rise by 47 per cent while the trend-first selection will increase by 50 per cent increase compared to last year.

Ahead of the sale, Myntra has onboarded several new brands, including Victoria’s Secret, Dash & Dot, Aeropostale, Coach Watches, Qissa, Kate Spade Fragrances, New Balance High Heats, and Staze Cosmetics.

The e-commerce company will also showcase new collections from homegrown direct-to-consumer (D2C) brands catering to both mass premium and premium segments including Rare Rabbit, Uptownie, Damensch, Urban Monkey, Snitch, and Powerlook.

Backed by Tiger Global and Chiratae Ventures, Myntra will engage celebrities such as Shah Rukh Khan, Karan Johar, and Kiara Advani, along with over 150 influencers across the app and social media platforms for promotional activities.

To meet the rising demand, Myntra also plans to scale up its supply chain operations. This includes providing income-augmenting opportunities for thousands of kirana partners under the company’s MENSA (Myntra’s Extended Network for Service Augmentation) program, which primarily handles last-mile delivery operations for the e-commerce platform.

Myntra’s 20th EORS to attract over 20 million visitors

Ekart’s new ‘Refinish Service’ helps brands address ‘fashion returns’ challenge

The new ‘Refinish Service’ launched by Ekart enables it address the challenges of returns management in the fashion and lifestyle sector.
The service allows the retailer to refurbish over 90 per cent of the returned inventory, thus helping brands mitigate losses and maximise revenue potential.

Besides, targeting direct-to-consumer (D2C), e-commerce, and retail players in the fashion and lifestyle segments, the refinish service also caters to other industries like footwear, handbags, accessories, and the home and decor, encompassing products such as curtains, bed sheets, blankets, etc.

With a combined processing capacity of 55,000 units daily, Ekart leverages the best-in-class machinery and energy-conserving technologies for the service. The refinishing process at Ekart's facilities involves rigorous quality checks, stain removal, box replacement, ironing, stitching (if required), and final quality control to ensure the finesse of the refurbished products.

Mani Bhushan, Chief Business Officer, Ekart, says, by harnessing cutting-edge technology and sustainable practices, the refinishing service empowers brands to optimise their supply chains and drive a positive change on a broader scale. The service sets a new standard for returns management, thus demonstrating the retailer’s commitment to innovation, efficiency and sustainability.”

An operator of the Refinish centers across major demand clusters in the country, Ekart facilitates swift return processing and reduces transport costs for brands. These regions include Gurgaon, Mumbai, Bangalore, Kolkata, etc.

The facilities utilise best-in-class machinery, including up-steam tables and steam vacuum tables, ensuring thorough and efficient processing of returned inventory and industry-leading foam finishers that ensure quality.

Ekart’s new ‘Refinish Service’ helps brands address ‘fashion returns’ challenge

Gap increases store count with a new outlet in Pune

Californian clothing and accessories retail chain Gap Inc has increased its store count by opening a new store in Amanora Mall, Pune.

Founded by Donald Fisher and Doris F Fisher, Gap Inc is operated by Reliance Retail. The retailer operates branded stores in India and sells them online. It has opened several new outlets in Mumbai and Pune, as per a report by IndiaRetailing. The stores opened by Gap in India include Nykd by Nykaa, Meena Bazaar and Yousta

A retailer for apparel, accessories and personal care products for men, women and children through its retail stores, franchise stores and e-commerce portals, Gap was founded in 1969. The company operates four brands, namely; Gap, Banana Republic, Old Navy, and Athleta. The apparel retailer opened its first full-fledged store at the Infiniti Mall, Mumbai in February 2023, following the establishment of more than 50 Gap shop-in-shops in 2022.

The operator of Gap, Inc, Reliance Retail (RRL) is the retail arm of Reliance Industries which operates an integrated omni-channel network of over 18,774 stores and digital commerce platforms in India.

Gap increases store count with a new outlet in Pune

Uniqlo to expand store network in India

Asia’s largest fashion brand, Uniqlo plans to expand its store network in India over the next three years. The brand currently operates 13 stores in India and plans to open about 28-30 more stores in the next three years.

Besides expanding in existing cities, Uniqlo plans to enter into new markets like Pune, Bengaluru and Hyderabad. The brand plans to open six to eight stores in Pune and Mumbai over the next two years. Its latest store will be opened before Diwali in Phoenix Palladium Mall, Mumbai. The 15,000 sq. ft. store will be located next to the upcoming Bershka store, a brand from Zara’s owner Inditex, making its India debut later this year.

Additionally, Uniqlo will open a store in Pacific Mall, Tagore Garden, Delhi either by November this year or early next year. The retailer is also in discussions with several prominent malls in these cities.

Uniqlo to expand store network in India

Footwear brand Buggati opens first store in Bengaluru

As announced by Sandip Kanti Bakshi, Chief Operating Officer, AstroMueller India; European footwear and accessories brand Bugatti has opened its first retail store in Bengaluru.
Offering a wide range of products including boots, heels, sandals, sneakers, fashion accessories, backpacks, belts, wallets and shoe care accessories, Bugatti is a brand owned by multinational shoe company AstorMueller.
The brand’s new store is located at Phoenix Mall of Asia in Yelahanka, which also features various other footwear brands, including Bata, Aldo, Birkenstock, Crocs, Fizzy Goblet, Hush Puppies, and Bric’s.
AstorMueller introduced Bugatti to the Indian market in June 2023. Currently, Bugatti has six stores across India, located in Hyderabad, New Delhi, Gurgaon, Pune, Indore, and now Bengaluru. Additionally, Bugatti products are available through multi-brand retailers such as Centro, Regal Shoes, and Folio.

Footwear brand Buggati opens first store in Bengaluru

ABFRL registers 37 % rise in Q4 net loss to Rs 266.35 crore

Aditya Birla Fashion and Retail (ABFRL) registered a 37 per cent rise in net profit during Q4 FY24 to Rs 266.35 crore from Rs 194.54 crore reported a year ago.
The company's total revenue surged by 18.26 per cent to Rs 3,406.65 crore from Rs 2,879.73 crore recorded last year.
EBITDA for the quarter grew by 47.1 per cent to Rs 283.7 crore while EBITDA margins improved by 8.3 bps year-on-year to 6.7 percent.
In the Lifestyle Brands segment, amidst a sluggish market, there was a 2 per cent Y-o-Y growth, reaching Rs 1,564 crore. The segment achieved an EBITDA of Rs 305 crore, marking a 36 per cent Y-o-Y growth due to improved gross margins and cost management. EBITDA margin rose to 19.5 per cent, up by 480 basis points compared to the previous year.
Youth Western wear segment saw American Eagle delivering strong performance with a 27 per cent sales growth, supported by distribution expansion. The brand added 6 more stores this quarter, bringing the total to 65 stores, and expanded its presence to over 120 departmental doors.
The Innerwear & Athleisure segment reported flat revenue growth year-on-year in Q4, driven by a decline in the athleisure segment. The innerwear category, however, saw a 12 per cent growth. The business expanded its reach by adding approximately 3,000 MBOs, reaching around 35,000 trade outlets.
Reebok segment witnessed a 29 per cent growth in Q4, crossing Rs 450 crore in revenue within its first full year of operations with the Company. The brand aggressively expanded its distribution network and ended the year with a presence across 160+ stores and 900+ MBOs & departmental stores.
Ethnic business grew 51 per cent Y-o-Y this quarter, driven by higher same-store sales, network expansion, and category extensions.
Despite sluggish consumption over the past few quarters, the company remains committed to its long-term strategy of building strong, timeless brands. The apparel market is expected to grow at a double-digit CAGR, and ABFRL aims to capitalise on this growth through a brand-led strategy.

ABFRL registers 37 % rise in Q4 net loss to Rs 266.35 crore

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