ABFRL appoints Ashish Dikshit as the Managing Director of Lifestyle Brands division

Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail (ABFRL) has been appointed as Managing Director of the newly demerged entity, Aditya Birla Lifestyle Brands. He will hold this position in addition to his current role at ABFRL.

The board also appointed Vishak Kumar as the Deputy Managing Director and Chief Executive Officer of the lifestyle division.

Both appointments will be effective starting May 1, 2025, pending regulatory and other required approvals.

Having over 30 years of experience across industries and functions, Dikshit began his career with Asian Paints before joined Madura Fashion & Lifestyle, where he spent 15 years working across sales, brand management, supply chain, and sourcing. He became President of the Lifestyle division in 2007 and was elevated to CEO in 2012. In February 2018, he was named Managing Director of ABFRL.

An alumnus of IIT Madras (Electrical Engineering), Dikshit holds an MBA from IIM Bangalore and has completed the Advanced Management Program at Harvard Business School.

Vishak Kumar, CEO, Madura Fashion & Lifestyle, has been with the group for nearly three decades. Having joined the company in 1995 as a management trainee, he has since held leadership roles across sales, marketing, and retail.

Prior to his current role, Kumar served as CEO of Aditya Birla Retail, where he played a key role in transforming the 'More' supermarket and hypermarket business.