A renowned name in India’s artisanal and handcrafted retail industry, Jaypore has penetrated the Northeast market by opening its first store in Guwahati.
Known for its curated collections of artisanal apparel, home décor, and jewelry, Jaypore’s expansion into the Northeast marks an important milestone in the brand’s nationwide growth.
The new store offers a variety of unique, handcrafted items, each meticulously created by skilled artisans from various regions across India. It features an array of beautifully handcrafted products, from elegant apparel to intricately designed jewelry and home décor items. Each piece reflects a deep commitment to preserving India’s traditional craftsmanship while embracing modern design sensibilities.
Known for championing India’s cultural legacy, Jaypore aims to offer a more personalised and immersive shopping experience at its Guwahati location. The store's thoughtfully designed interior not only highlights the intricate craftsmanship of its products but also tells the stories of the artisans behind them. Each item on display is a testament to India’s vibrant and diverse heritage, making the store a destination for those who want to connect with the country’s cultural roots.
The Guwahati store represents a key step in Jaypore’s mission to make artisanal products accessible across India. This new venture not only makes the brand’s products more accessible to a wider audience but also provides a platform for local artisans to showcase their crafts on a national scale.

Gen Z-focused apparel brand Bonkers Corner has teamed up with Japanese brand Hello Kitty to launch a unique womenswear collection.

A part of a broader strategy by the House of Sanrio and its licensing agency, Dream Theatre, this collection will help expand Hello Kitty’s presence in India significantly.

The Bonkers Corner collection showcases Hello Kitty graphics on various garments, including skirts, oversized t-shirts, crop tops, bottoms, and caps.

Launching at Bonkers Corner’s flagship store in Lower Parel, Mumbai, the collection is priced between Rs 299 and Rs 1,099 and caters to Hello Kitty enthusiasts of all ages.

Shubham Gupta, Founder, Bonkers Corner says, a global icon, Hello Kitty embodies positivity and fun. The collaboration between these two brands enables Hello Kitty fans to experience the wacky and wonderful world of Bonkers Corner. The collaboration leads to creative explosion resulting in some crazy but awesome creations.

Set to go live on May 31, the 20th edition of Myntra’s flagship End of Reason Sale (EORS) is expected to attract over 20 million visitors to the e-commerce platform,

The sale is anticipated to attract 1.35 million new customers who will witness over 3 million styles from more than 8,800 brands. The number of brands participating in the sale is expected to rise by 47 per cent while the trend-first selection will increase by 50 per cent increase compared to last year.

Ahead of the sale, Myntra has onboarded several new brands, including Victoria’s Secret, Dash & Dot, Aeropostale, Coach Watches, Qissa, Kate Spade Fragrances, New Balance High Heats, and Staze Cosmetics.

The e-commerce company will also showcase new collections from homegrown direct-to-consumer (D2C) brands catering to both mass premium and premium segments including Rare Rabbit, Uptownie, Damensch, Urban Monkey, Snitch, and Powerlook.

Backed by Tiger Global and Chiratae Ventures, Myntra will engage celebrities such as Shah Rukh Khan, Karan Johar, and Kiara Advani, along with over 150 influencers across the app and social media platforms for promotional activities.

To meet the rising demand, Myntra also plans to scale up its supply chain operations. This includes providing income-augmenting opportunities for thousands of kirana partners under the company’s MENSA (Myntra’s Extended Network for Service Augmentation) program, which primarily handles last-mile delivery operations for the e-commerce platform.

Sidhant Keshwani, Founder and CEO, Libas, says, the D2C-first women’s fast fashion ethnic brand has ambitious plans to expand its physical presence across India. Over the next 18 months, Libas aims to open around 100 to 150 stores, targeting both major metros and key smaller state capitals, such as Chandigarh and Pune.
In September, Libas will open a store in Omaxe Mall in Delhi followed by another in Ghaziabad. It also plans to open a flagship store in Karol Bagh in early October, with additional stores planned for Bengaluru and Lucknow. By the end of the year, the brand will open stores in Pune, Mumbai, Hyderabad, and more locations in Bengaluru. Beyond these initial launches, Libas plans to continue expanding its retail footprint across India in the coming year and a half.
Founded in 2004, the Delhi-based Libas specialises in modern ethnic wear, offering a range of apparel that blends contemporary style with traditional elegance. With a focus on quality and affordability, Libas caters to women of all ages, from loungewear to bridal lehengas. The brand has effectively leveraged digital platforms and D2C strategies to broaden its customer base, experiencing significant growth in recent years.
Libas’s growth has been fueled by its expanding product line, robust online presence, and strategic digital marketing efforts. In FY2025, The brand’s turnover increased to Rs 500 crore from Rs 300 crore in FY 2022. The brand’s omnichannel approach helped it grow, with around 18 stores currently operational. From September onward, Libas plans to launch three to four new stores every month.
The brand’s flagship store in Lajpat Nagar offers a wide range of products, from casual nightwear to bridal outfits. It also features an in-house stylist to assist customers, with the option for personalized consultations with a celebrity stylist by appointment. Additionally, the store offers a unique service where shoppers can book an entire day for personalised wedding and trousseau shopping.

Expanding its retail presence in Gujarat, leading sports and athleisure footwear brand, Campus has opened 10th store in the Vadodara. The brand currently operates 254 stores across India.

Most of the brand’s stores are located in Uttar Pradesh with the state having 52 Campus EBOs followed by Delhi with 32 stores.

The recent store opening in Vadodara is part of the brand’s strategic expansion to make its products more accessible to a broader audience. The company's focus on quality, innovation, and customer satisfaction has been the key to its growth and success in the competitive footwear market.

Founded in 2005 by Hari Krishan Agarwal, Campus offers a wide range of products including running shoes, walking shoes, casual shoes, sports shoes, sneakers, casual sandals and floaters, flip flops, and slides for men, women, and kids. Some of the notable collections include The Dark Knight, Campus Ogs, Clogs, Nitrofly, Air Capsule, and Nitro Boost.

The new ‘Refinish Service’ launched by Ekart enables it address the challenges of returns management in the fashion and lifestyle sector.
The service allows the retailer to refurbish over 90 per cent of the returned inventory, thus helping brands mitigate losses and maximise revenue potential.

Besides, targeting direct-to-consumer (D2C), e-commerce, and retail players in the fashion and lifestyle segments, the refinish service also caters to other industries like footwear, handbags, accessories, and the home and decor, encompassing products such as curtains, bed sheets, blankets, etc.

With a combined processing capacity of 55,000 units daily, Ekart leverages the best-in-class machinery and energy-conserving technologies for the service. The refinishing process at Ekart's facilities involves rigorous quality checks, stain removal, box replacement, ironing, stitching (if required), and final quality control to ensure the finesse of the refurbished products.

Mani Bhushan, Chief Business Officer, Ekart, says, by harnessing cutting-edge technology and sustainable practices, the refinishing service empowers brands to optimise their supply chains and drive a positive change on a broader scale. The service sets a new standard for returns management, thus demonstrating the retailer’s commitment to innovation, efficiency and sustainability.”

An operator of the Refinish centers across major demand clusters in the country, Ekart facilitates swift return processing and reduces transport costs for brands. These regions include Gurgaon, Mumbai, Bangalore, Kolkata, etc.

The facilities utilise best-in-class machinery, including up-steam tables and steam vacuum tables, ensuring thorough and efficient processing of returned inventory and industry-leading foam finishers that ensure quality.

Leading handbags and footwear brand, Lino Perros has made its offline debut with the launch of its first flagship store in Gurgaon. Located on the first floor of Airia Mall, the new store showcases the brand’s latest collection of handbags and footwear.

With nearly 25 years of experience in the fashion industry, Lino Perros plans to expand its operations. Featuring a palette of soft whites and peach tones, the new store’s interiors create a serene and balanced atmosphere. The gentle hues of the store not only add to the aesthetics but also highlight our products, enhancing the overall shopping experience, says Natasha Dua, Director.

Founded in 1999 by Sanjay Dua and Natasha Dua, Lino Perros boasts over 2,000 points of sale across 300 cities in India and is available on major e-commerce platforms including Flipkart, Amazon, and Myntra.

Californian clothing and accessories retail chain Gap Inc has increased its store count by opening a new store in Amanora Mall, Pune.

Founded by Donald Fisher and Doris F Fisher, Gap Inc is operated by Reliance Retail. The retailer operates branded stores in India and sells them online. It has opened several new outlets in Mumbai and Pune, as per a report by IndiaRetailing. The stores opened by Gap in India include Nykd by Nykaa, Meena Bazaar and Yousta

A retailer for apparel, accessories and personal care products for men, women and children through its retail stores, franchise stores and e-commerce portals, Gap was founded in 1969. The company operates four brands, namely; Gap, Banana Republic, Old Navy, and Athleta. The apparel retailer opened its first full-fledged store at the Infiniti Mall, Mumbai in February 2023, following the establishment of more than 50 Gap shop-in-shops in 2022.

The operator of Gap, Inc, Reliance Retail (RRL) is the retail arm of Reliance Industries which operates an integrated omni-channel network of over 18,774 stores and digital commerce platforms in India.

Subdued consumption due to prolonged heat waves, election and inflation led to a Rs 22.72 crore consolidated net loss for retail chain Shoppers Stop during the first quarter of this fiscal ended June 2024. The retailer had recorded a net profit of Rs 14.49 crore in the corresponding quarter last year.

The retail chain’s consolidated revenue from operations increased to Rs 1,069.31 crore during the quarter from to Rs 993.61 crore in the same period last year. Its total expenses rose to Rs 1,104.51 crore from Rs 980.92 crore in the previous fiscal year.

To recover from these losses, the retail company plans to enhance focus on premiumisation, increase investment in marketing and set up high-end coffee shops in stores to enhance customers’ shopping experience, says Kavindra Mishra, Managing Director, Shoppers Stop.

The retailer also plans close a few unviable stores and rationalise costs during the year, adds Mishra.

Aditya Birla Fashion and Retail (ABFRL) registered a 37 per cent rise in net profit during Q4 FY24 to Rs 266.35 crore from Rs 194.54 crore reported a year ago.
The company's total revenue surged by 18.26 per cent to Rs 3,406.65 crore from Rs 2,879.73 crore recorded last year.
EBITDA for the quarter grew by 47.1 per cent to Rs 283.7 crore while EBITDA margins improved by 8.3 bps year-on-year to 6.7 percent.
In the Lifestyle Brands segment, amidst a sluggish market, there was a 2 per cent Y-o-Y growth, reaching Rs 1,564 crore. The segment achieved an EBITDA of Rs 305 crore, marking a 36 per cent Y-o-Y growth due to improved gross margins and cost management. EBITDA margin rose to 19.5 per cent, up by 480 basis points compared to the previous year.
Youth Western wear segment saw American Eagle delivering strong performance with a 27 per cent sales growth, supported by distribution expansion. The brand added 6 more stores this quarter, bringing the total to 65 stores, and expanded its presence to over 120 departmental doors.
The Innerwear & Athleisure segment reported flat revenue growth year-on-year in Q4, driven by a decline in the athleisure segment. The innerwear category, however, saw a 12 per cent growth. The business expanded its reach by adding approximately 3,000 MBOs, reaching around 35,000 trade outlets.
Reebok segment witnessed a 29 per cent growth in Q4, crossing Rs 450 crore in revenue within its first full year of operations with the Company. The brand aggressively expanded its distribution network and ended the year with a presence across 160+ stores and 900+ MBOs & departmental stores.
Ethnic business grew 51 per cent Y-o-Y this quarter, driven by higher same-store sales, network expansion, and category extensions.
Despite sluggish consumption over the past few quarters, the company remains committed to its long-term strategy of building strong, timeless brands. The apparel market is expected to grow at a double-digit CAGR, and ABFRL aims to capitalise on this growth through a brand-led strategy.