WHY India, Y now?

30 October 2023, Mumbai

India's Fashion Industry: A Growing Magnet for Global Brands

India is rapidly becoming a global center for fashion, attracting global brands with its unique blend of tradition and innovation, young and dynamic population, and growing middle class.

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Five Reasons Why Global Brands are Flocking to India

• Large and growing population: India has a population of over 1.4 billion, with a middle class expected to reach 547 million by 2025. This represents a huge and growing market for global fashion brands.
• Positive spending patterns and high brand awareness: Indian consumers are known for their positive spending patterns and high brand awareness. They are increasingly opting for quality and branded products, creating a fertile landscape for global fashion brands.
• Growing e-commerce market: India's e-commerce market is booming, creating new opportunities for fashion retailers and manufacturers to reach a wider audience. This is particularly beneficial for global brands, which can leverage their online presence to tap into India's growing e-commerce market.
• Rising incomes: Rising incomes, increasing brand awareness, and internet access are motivating Indian consumers to buy quality brands. This trend is fueling the growth of India's fashion industry and making it a lucrative market for global brands.
• Global issues: Global issues, such as de-globalization, have encouraged the international clothing and fashion industry to explore India's growth story, thus extending its global reach. 

This is providing global fashion brands with new opportunities to expand their operations into India.

Optimistic Outlook for India's Fashion Industry

The outlook for India's fashion industry is optimistic, as evidenced by the entry of numerous international brands into the market. 

While some brands have faced challenges adapting to the local context, India remains a prominent growth opportunity for the global luxury market.

Conclusion

A Lucrative Market for Global Fashion Brands: India's vibrant and diverse fashion culture, combined with its status as one of the world's fastest-growing and most competitive fashion markets, is making it a magnet for global brands. 

Global fashion brands are increasingly recognizing India's potential and are investing in the country to tap into its growing market.

5 key insights:

• Young and dynamic population
• Growing middle class
• Rising incomes
• Global brands attracted
• Lucrative market

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