Skechers ropes in Kartik Aaryan as brand ambassador for Hands Free Slip-ins footwear

19 June, Mumbai 2025

Footwear brand Skechers has signed Bollywood superstar Kartik Aaryan as its latest brand ambassador, and plans to soon launch a marketing campaign for their signature Skechers Hands Free Slip-ins footwear.

Rahul Vira, CEO, Skechers South Asia, states, Aaryan truly embodies the Skechers’ spirit. As a prominent contemporary youth icon, his broad appeal and dynamic persona helps keep Skechers top of mind for consumers in India. His influence will help boost the brand’s connection with fans who value the unique innovation and comfort Skechers offers, he adds.

With its relentless focus on innovation, especially, the Slip-ins technology that redefines convenience without compromising on quality, Skechers blends cutting-edge performance with contemporary style, Aaryan affirms The brand’s vision perfectly aligns with my own belief in pushing boundaries, he dds.

Aaryan joins a distinguished group of Skechers ambassadors, including Indian actress Ananya Panday. The brand's roster also features elite athletes such as footballers Sunil Chhetri, Harry Kane, Baris Alper Yilmaz, Isco Alarcón, and Mohammed Kudus; cricket players Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia; pickleball pros Sonu Vishwakarma, Vrushali Thakare, Vanshik Kapadia, and Mayur Patil; and basketball stars Julius Randle, Joel Embiid, Norman Powell, and Rickea Jackson.

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