Chidiyaa to showcase latest collection at a Mumbai pop-up

13 May 2022, Mumbai:

Ethnic wear brand Chidiyaa will present its latest collection at a pop-up shop at Fort in Mumbai from May 20 to 21.

The pop-up will also launch the brand’s spring/ summer 2022 collection titled ‘Soni’ in the city.

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The new collection will feature a range of handwoven linen Zari sarees paired with block printed and Chanderi blouses. Nature-inspired motifs including dragonflies and flowers adorn the sarees along with Chidiyaa’s signature crescent moon icon.

Chidiyaa previously held a large number of pop-up shops across different Indian cities but had to pause its events schedule due to Covid-19.

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The brand re-started its shopping events schedule this March and has held pop-ups in New Delhi, Gurugram, and Bengaluru this spring season.

Chidiyaa retails from its dedicated e-commerce store and specializes in hand-block printed textiles. The brand launched as a womenswear label and later added a menswear line in November 2020.

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CREDITS: As per a Fashion Network report.