Digital Disruptor Brands to Surpass India's Online Fashion Market by FY28

13 September 2023, Mumbai

Digital disruptor brands are growing at an annual rate of 35%, faster than the overall online fashion market.

These brands are expected to reach $10 billion by FY28, up from their current size of $2.4 billion.

Younger consumers, particularly Gen Z and millennials, are driving this growth.

By FY28, approximately 50 digital disruptor brands are expected to surpass revenues of Rs 250 crore.

Nuances

These successful brands will be characterized by disciplined product expansion, strategic channel approaches, effective marketing, and structured supply chain management.

This growth potential is expected to instill confidence among investors in the Indian fashion sector, resulting in increased funding and investments.

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